As you probably already know, marketing doesn’t include just one form of promoting your content to get new subscribers and customers, but can include multiple avenues, both online and offline. One of the best ways to market your business online is with video marketing, which also happens to be used much less often than written content. The fact is – people love watching videos. They get entertainment and an easy way of learning information without having to read an article or blog post. There is a large group of people who will search YouTube for content before ever looking for a blog post on the same subject. These are the people you want to target when working on your video marketing campaigns.
Keep reading for some tips on starting video marketing campaigns.
Show Demonstrations With Video
If you know you want to use video for marketing purposes, but aren’t quite sure what types of videos to make, why not try demonstrations? This is something that just about any business or internet marketer can do. If you are trying to sell a physical product you have access to, you can of course show how it works. Digital products tend to be a little easier, because it is easy to show how an app, software program, or other digital product works when it is live. Another way to show demonstrations is by showing how to sign up for a product, how to implement it, or how to install it. The tutorials are not only teaching the viewer, but giving them an idea on what the product can do when used for its intended purposes.
Use Video On Your Sales and Landing Pages
This is another great way to get your business or websites noticed! If you are working on a sales page, it should include as much pertinent info as you can give your potential customers. Having a video near the top of the page is a tactic that works for many internet marketers. This video can either be of you sitting in front of a camera explaining about the product or service you are trying to promote, or it could be a presentation or demonstration be of the product. Many people like to see videos that give a brief summary of what they are there for or what they are going to read about. Sales pages are often long and complex, so this is a good way to ease them into the amount of information they are about to absorb.
Provide Social Media Replies With Video
You see a lot of business owners and entrepreneurs using text on social media sites to respond to questions or concerns, but how often do you see video being used? It does happen, but it is extremely rare. However, it really makes a large impact! You can get your business noticed much more quickly when you use video marketing in this manner. While you are only responding to one person, many more than that will see the video, and will absolutely take notice of you.
Include Branding and Storytelling
Storytelling has been used for a while with video, but it is becoming even more popular. Social media sites like Instagram and SnapChat are a big part of the growth in this trend. Potential customers, clients, and leads want to know more about the person behind the product or service, not just the product itself. They want to see what your office looks like, what you do on your days off, and how you came up with the idea to make this product. If you are an internet marketer, show them a typical day for you. This is not only giving them an insider look into your professional life, but they will then become more aware of the product or service you are promoting.
If you haven’t yet used video in your marketing campaigns, try using one of the ideas mentioned above and try it out. You may just reach a whole new audience who will then start visiting your websites, following you on social media and buying your products!