When customers see Buy Now, Pay Later options available at checkout, businesses see up to a 14% increase in revenue, which resulted from increased conversion and higher average order values (Stripe, 2024). Not 2%. Not 5%. Fourteen percent.
But here’s the thing: Most product owners never get there because integrating BNPL with their own payment processor is complicated. You have to hunt down BNPL providers. Apply for API access with each one. Integrate them separately. Manage compliance. Handle disputes.
By the time you’re done, three months have passed and you’ve left revenue on the table.
With JVZoo, you activate BNPL in one click.
Why BNPL conversion is so powerful:
The psychology is simple: A customer sees your $497 course and thinks “I like this, but can I really spend that right now?” When they see a BNPL option, that hesitation disappears. They can afford it over four payments of $124.25. Suddenly, the purchase feels possible.
BNPL results in an 85% higher average order value than when customers use other payment methods (Capital One Shopping, 2025). Meaning customers aren’t just saying yes to your offer—they’re saying yes to bigger offers.
In 2024, 86.5 million Americans used Buy Now, Pay Later services across retail categories (Digital Silk, 2025). If your audience is under 45, or if you’re selling anything priced $150+, BNPL isn’t optional. It’s table stakes.
How easy it is with JVZoo:
With JVZoo’s payment infrastructure, enabling BNPL is trivial. You log in. You click “enable BNPL.” That’s it. Multiple BNPL providers (Splitit, Klarna, Affirm, Afterpay) are already integrated and ready to go. Your checkout automatically shows customers the option. Compliance is handled. Commission calculations work correctly. Disputes are managed.
Here’s what happens behind the scenes: A customer lands on your checkout. They see three payment options—credit card, debit card, and BNPL. Your conversion rate was previously 2.5%. With BNPL visible, merchants see up to a 21% relative increase in conversion on purchases of $250 or more (Stripe/Affirm, 2025), with some platforms reporting increases up to 40% on qualifying transactions.
That’s not theoretical. That’s real money. If you’re selling 100 units of a $97 product at 2.5% conversion, you’re making $242.50 per 100 visitors. With BNPL visible, that jumps to $339+ per 100 visitors.
You don’t manage any of it:
The real beauty of BNPL with JVZoo is you don’t manage BNPL compliance, credit decisions, or disputes. The BNPL providers handle all of that. You don’t have to learn payment industry regulations. You don’t have to stay on top of fraud trends. You don’t have to worry about chargebacks.
You just enable it and let the revenue come in.
Who benefits most:
E-commerce businesses see the biggest lift, but SaaS companies, course creators, and coaching program providers all benefit massively. If you’re selling anything where price hesitation exists, BNPL removes that barrier.
The data is clear: 50% of surveyed Americans were offered a BNPL purchase in the past 30 days, while 10% of users had made a pay later purchase in that period (Digital Silk, 2025). These numbers keep growing. If you’re not offering it, you’re leaving money on the table while your competitors capture it.
→ Ready to add 14% more revenue with one click?
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