Your Launch Was Successful. But Did You Actually Build a Business?
A big launch can feel like proof that everything worked. Sales came in, affiliates promoted, conversion rates looked good and maybe you had your best week ever. That tells you the
The Customers You Already Have Are Worth More Than Your Next Launch
Every new launch creates the same scramble for traffic. Which affiliates are mailing? How big is the list? What are we spending on ads? How many new buyers can we
Simon Harries
