Launch revenue is easy to understand. You opened the cart, traffic came in, customers bought and the dashboard showed you exactly how much money the launch generated. It is usually the

Launch week is when everyone is paying attention. The sales page is live, affiliates are promoting, support is ready, the product has been tested and the team is watching every

Every new launch creates the same scramble for traffic. Which affiliates are mailing? How big is the list? What are we spending on ads? How many new buyers can we

If you ask most vendors what causes chargebacks, you'll hear the usual answers: stolen credit cards, friendly fraud, dishonest customers, or banks siding with cardholders. Those things happen. Anyone selling online