December 13, 2024

As streaming continues to become the dominant space for all your favorite shows and content, cable continues to get left behind more and more.

Warner Bros. Discovery announced that it is planning to restructure its business into separate units for cable and streaming. 

“We continue to prioritize ensuring our Global Linear Networks business is well positioned to continue to drive free cash flow, while our Streaming & Studios business focuses on driving growth by telling the world’s most compelling stories,” Warner Bros. Discovery CEO David Zaslav.

In Today’s Issue of the DailyZoo:

  • Your Christmas Affiliate Plan.

  • Kroget Sued By Albertsons.

  • Multiple Universes Proved?

  • Vegan: More Than Just A Lifestyle?

Let’s get into it.

INDUSTRY INSIGHTS

Gearing Up For Affiliate Marketing Success This Christmas

With the holiday hustle in full swing, it’s prime time to optimize strategies for a festive campaign! Let’s unwrap some pivotal tips to ensure your affiliate marketing thrives this Christmas.

The Early Bird Gets the Bargain

Don’t wait for the week of Christmas to come calling. Kickstart your campaign early, and get in before the holidays. With people looking to get last-minute gifts, December offers even more reasons to shop than any other month.

Create captivating Christmas content, from bespoke landing pages to festive banners, and align your budget accordingly. Remember, it’s not just about spending more; it’s about spending smart.

Unboxing Market Insights

According to Deloitte, consumer spending is on the rise this Christmas. But hold your reindeer, folks! This doesn’t guarantee a universal sales spike. Dive deep into last year’s trends. Tech gifts topped the charts in 2023, hinting at what might be hot this season. And please don’t overlook the eco-conscious Gen Z crowd; they’re eyeing sustainable options. Tailor your tactics to these insights.

Seasonal Deals: Your Secret Santa

In a sea of festive shoppers, your best bait is a deal that dazzles. Emphasize affordability and exclusivity in your promotions. It’s about making the customer feel like they’ve struck a bargain with your offer.

A Helping Hand for Affiliate Managers

For those captaining their affiliate program, prompt communication is key. Equip your affiliates with essential tools and insights, ensuring they’re clued up on crucial dates and deals. A robust plan is great, but be ready to offer tailored support to your partners.

Timing the New Year’s Cheer

When should you shift gears to New Year’s promotions? The same as Christmas, the earlier the better. Also, remember, not all countries celebrate alike, so adjust your strategies accordingly for global appeal.

In summary, success in Christmas affiliate marketing isn’t just about riding the wave of increased consumer activity. It’s about thoughtful preparation, insightful market research, and crafting irresistible seasonal offers. 

For affiliate managers, it’s about guiding your team through the festive frenzy. Ready, set, sell!

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WEALTH, MARKETS & MONEY

Grocery Merger Denied: The Aftermath

Just a day after a judge blocked a proposed merger between Albertsons and Kroger, the former has launched a lawsuit against the latter. In a release, Albertsons said that Kroger had broken an agreement for the merger by refusing to divest assets necessary for antitrust approval. They also accused them of ignoring regulators’ feedback, rejecting stronger divestiture buyers, and failing to cooperate with Albertsons.

“Kroger’s self-serving conduct, taken at the expense of Albertsons and the agreed transaction, has harmed Albertsons’ shareholders, associates, and consumers. We are disappointed that the opportunity to realize the significant benefits of the merger has been lost on account of Kroger’s willfully deficient approach to securing regulatory clearance,” said Albertsons Geenral Counsel and Chief Policy Officer Tom Moriarity in a statement.

Kroger, however, responded saying the claims had no merit.

“This is clearly an attempt to deflect responsibility following Kroger’s written notification of Albertsons’ multiple breaches of the agreement, and to seek payment of the merger’s break fee, to which they are not entitled,” the company said in a statement.

The proposed merger started about two years ago after Kroger announced plans to buy Albertsons in a bid to fight back against companies like Walmart, Amazon, and Costco. It would have combined about 40 supermarket chains under one banner.

After the merger was struck down, Albertsons has said that it is owed both a $600 million termination fee and “relief reflecting the multiple years and hundreds of millions of dollars it devoted to obtaining approval for the merger, along with the extended period of unnecessary limbo Albertsons endured as a result of Kroger’s actions.”

TECH

Google Proves Multiple Universes?

Google has recently announced its greatest quantum computing chip, Willow. The claims Google has made about the speed and reliability performance were incredible in themselves, but another claim has raised some more eyebrows.

Basically, Google has said that the chip’s performance proves that multiple universes exist. From the blog post:

“Willow’s performance on this benchmark is astonishing: It performed a computation in under five minutes that would take one of today’s fastest supercomputers 1025 or 10 septillion years. If you want to write it out, it’s 10,000,000,000,000,000,000,000,000 years. This mind-boggling number exceeds known timescales in physics and vastly exceeds the age of the universe. It lends credence to the notion that quantum computation occurs in many parallel universes, in line with the idea that we live in multiverse, a prediction first made by David Deutsch.”

While it may sound like science fiction, this is also an area of serious study by the founders of quantum physics. However, the announcement didn’t come without its skeptics.

Unlike the digital computers that many of us use every day, quantum computers don’t calculate based on whether something is a 0 or 1 (on or off). Instead, they rely on tiny things called qubits. These qubits can even tap into quantum entanglement, a mysterious connection that happens at the tiny levels of the universe.

Some pointed out that the performance claims used a benchmark that Google itself created years ago to measure quantum performance and that it means these claims don’t prove multiple universes, just where the underlying benchmark came from.

AROUND THE ZOO

  • Elon Musk has become the first to cross the $400 billion mark for his personal fortune. Most of his wealth comes from his stakes in Tesla and the privately held firms SpaceX, social media platform X, and xAI.

  • Walgreens has been in talks to sell the drugstore chain to private equity firm Sycamore Partners. While the sale is just in the discussion stages, many think that Sycamore may need a partner for the purchase.

  • The consumer price index showed a 12-month inflation rate of 2.7%, as expected by industry in the knows. According to the Bureau of Labor Statistics, it increased 0.3% over the last month.

HEALTH

A Healthy Heart, A Healthy Life

Ever wondered why your vegan friends seem so vibrant? 

A study in the European Heart Journal might hold the answer. It revealed that plant-based diets are not just a trend; they can be a path to longevity. Reducing the risk of heart disease, diabetes, and even cancer, these diets do more than just keep you slim; they keep you healthy.

When you opt for a steak over spinach, you’re inheriting the animal’s toxins and heavy metals. That’s a burden vegans don’t bear, according to recent research.

More Than a Diet: It’s About Identity and Ethics

Diving into veganism is more than just a healthy choice. It’s an ethical stance, an environmental statement, and a psychological journey. For many, it’s a gradual shift—a conscious decision to step away from animal products and towards sustainable living. It’s about transcending personal needs for the greater good, which, surprisingly, boosts mental well-being.

Challenges on the Vegan Journey

Transitioning to veganism isn’t a cakewalk. Social struggles and nutrient deficiencies are real challenges. But with careful planning and expert guidance, these hurdles can be overcome. It’s about taking small steps, not leaping into the unknown.

A Sustainable Approach

Ultimately, veganism isn’t just about ditching meat; it’s about finding a balance. It’s about connecting with traditions, adapting recipes, and making small, meaningful changes. This journey is personal, and while perfection isn’t the goal, progress is.

So, can veganism be sustainable? Absolutely, with the right approach and mindset. It’s a journey of discovery, health, and ethical living. All aboard the vegan train—next stop, a healthier you and a happier planet.

JVZOO

Your Money Map

Here are some helpful links to get you started today. Check your sales, find new products to promote and win excellent products and cash!

JVZoo: login to your JVZoo account here.

Top Sellers: see the best selling products on JVZoo today

Affiliate Contest: win cash and cool prizes by promoting these affiliate products

Marketplace:  Browse the JVZoo Marketplace to find great products and helpful tool.

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JVZoo Staff
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