November 1, 2024

Olive oil in coffee? Doesn’t sound that appealing, does it?

Well, if you think that, then you’re not alone. Starbucks is discontinuing its Oleato olive oil drinks at U.S. cafes stating that the drink just didn’t seem to catch fire with customers. Even early reviews in the U.S. press were largely negative with some social media reviewers even claiming the drink had a “laxative” effect.

However, it’s not a change in Starbucks’ leadership driving the change, as the decision was made before new CEO Brian Niccol was announced in September. No, it seems this has a lot to do with customers not finding any taste for an olive oil coffee.

Some ideas aren’t meant to survive.

In Today’s Issue of the DailyZoo:

  • The Power Of Testing

  • Nvidia Surges Above Apple

  • Meta Loses Another Legal Challenge

  • Walking Keeps You Healthy

Let’s get into it.

INDUSTRY INSIGHTS

Trust Nothing, Test Everything

One of the biggest mistakes made in online marketing is the failure to split-test your marketing funnels. If you’re not testing and tweaking your sales pages, autoresponder messages, and ad placements, you’re missing out on the optimization parts that can greatly increase your bottom line.

If you don’t test you risk assuming something doesn’t work and throwing the baby out with the bathwater… when maybe a small change could have turned the mediocre into a seven-figure success.

But success isn’t an excuse to stop testing either. Just because your promotion in converting and making money, doesn’t mean it can’t do better. You could be leaving a lot of money on the table.

The people who do begin split testing, usually start with testing their headlines (and that’s a very good place to start), unfortunately, most of them stop there.

So here’s a checklist and reminder of some of the many things you should be constantly testing, tweaking, and improving.

  • Split-test your sales page copy

  • Split test your headlines, colors

  • Split-test your buttons

  • Split-test your graphics

  • Split-test your email subject lines

  • Split-test your emails

  • Split test the times you send emails

  • Split test pricing options (before you launch with affiliates)

  • Split-test the images in your ads

  • Split-test your demographics

  • Split-test your email capture forms

And this list could go on for days. The bottom line is if you’re not making adjustments and testing to see what gives you the best results, you’re simply leaving a lot of money on the table.

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WEALTH, MARKETS & MONEY

Nvidia Overtakes Apple

After a record-setting stock rally, Nvidia has overtaken Apple as the most valuable company. Nvdidia’s stock market value briefly touched $3.53 trillion, just above Apple’s $3.52 trillion according to LSEG data.

Nvidia has been enjoying the fruits of AI’s rise to the forefront of business, tech, and the real world over the past years, with its value skyrocketing as technology becomes a part of our daily lives more and more. The Silicon Valley chipmaker is the main supplier of processors used in AI computing, making them the biggest winner in a race between other huge tech companies to capitalize on it. The stock has surged nearly 190% this year as this boom in AI has blown the forecasts out for the company.

“More companies are now embracing artificial intelligence in their everyday tasks and demand remains strong for Nvidia chips,” said investment director at AJ Bell, Russ Mould. “It is certainly in a sweet spot and so long as we avoid a big economic downturn in the United States, there is a feeling that companies will continue to invest heavily in AI capabilities, creating a healthy tailwind for Nvidia.”

The huge gains have helped the appeal of their stock for options traders and the company’s options are among the most traded on any given day in recent months, according to Trade Alert an options analytics provider.

“The question is whether the revenue stream will last for a long time and will be driven by the emotion of investors rather than by any ability to prove or disprove the thesis that AI is overdone,” said Rick Meckler, partner at Cherry Lane Investments.

TECH

Meta Loses Another Legal Fight in EU

That’s another loss for Meta and another win for privacy activist Max Schrems.

A court has ruled that Meta can’t use sexual orientation to target ads which limits how the company can use off-platform activity and public statements to target ads. The Court of Justice of the European Union has finally ruled after a long case against Meta, stating that information can’t be used for advertising, even if that person publicly states they are gay.

“Meta Platforms Ireland collects the personal data of Facebook users, including Mr. Schrems, concerning those users’ activities both on and outside that social network. With the data available to it, Meta Platforms Ireland is also able to identify Mr. Schrems’ interest in sensitive topics, such as sexual orientation, which enables it to direct targeted advertising at him,” the court said.

The case started in 2014, with Schrems complaining about seeing advertising on Meta targeting his sexual orientation. He claimed, based on data, that Meta can deduce his sexuality from proxies, such as his app logins or website visits.

“Now we know that if you’re on a public stage, that doesn’t necessarily mean that you agree to this personal data being processed,” says Schrems. “It’s a really, really niche problem.”

Schrems has been a well-known campaigner against Meta ever since a surprise victory in 2015 that invalidated a transatlantic data transfer system over concerns that U.S. spies could use it to access EU data.

“It’s really important to set ground rules,” says Katharina Raabe-Stuppnig, the lawyer representing Mr. Schrems. “There are some companies who think they can just disregard them and get a competitive advantage from this behavior.”

AROUND THE ZOO

  • The “infinite money glitch” is starting to show consequences. JPMorgan has begun suing customers who allegedly stole thousands of dollars in a glitch from depositing checks.

  • McDonald’s may be facing a class action lawsuit over their recent E.coli outbreak. The suit may seek damages exceeding $5 million for customers across the country.

  • Nishad Singh, a former executing of FTX which collapsed last year, will not be receiving any jail fraud for his role in crypto fraud. He received 3 years of supervised release.

HEALTH

Women can Reduce Their Chance for Type-2 Diabetes with over 10,000 Steps

A study shows that women who walk 10,700 daily reduced their risk of developing type 2 diabetes compared to others who took fewer steps. Type 2 diabetes is 90-95% of all cases of diabetes according to the CDC, and is more often diagnosed in people older than 45 though cases in young adults and teens have been increasing.

A recent study looked at the correlation between fitness activity and type 2 diabetes utilizing wearable devices such as Fitbits. Researchers reported that people who spent more time in any physical activity had a much lower risk of developing type 2 diabetes. Reporting further on the data, people who walked 10,700 steps daily reduced their risk by 44% compared to those who only walked 6,000 steps. 

Researchers encourage people to wear a Fitbit or fitness smart device if it motivates them to become more active. Walking and other physical activities are important ways to prevent or manage type 2 diabetes. They state that having quantitative and objective data for users to see and understand their progress in real-time, further encourages their goal of fitness.

Researchers in this study also suggest a combination of things that include ensuring you get plenty of quality sleep, changing a diet to include less ultra-processed foods, and adding in a strength training program.

Quick Recap

  1. Load up on calcium.

  2. Eat a balanced diet.

  3. Don’t skimp on Vitamin D.

  4. Exercise like you mean it.

  5. Just say no to smoking and excessive drinking.

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