If order bumps happen at checkout, upsells happen immediately after. The customer has just completed their first purchase. Their emotional state is positive. They’re not worried about payment anymore because they’ve already swiped the card. This is the prime moment to offer something more.
One-click upsells let you capitalize on that moment without creating friction. The customer sees your upgraded offer, clicks “yes,” and it’s processed instantly using their payment method from the original purchase.
The impact on your business:
Upselling can lead to a revenue increase of 10-30% on average, and businesses harnessing the power of upselling witness a 20% increase in customer lifetime value (Accenture/Harvard Business Review, 2024).
Here’s a real-world example: You sell a $97 SEO course. Your one-click upsell is a premium version with video walkthroughs, group coaching calls, and a private community for $297. Twenty-five percent of buyers take it. You’ve just increased your revenue per customer from $97 to $122.50 (on average). That’s a 26% revenue increase.
But here’s the kicker: Those customers who bought the upsell are significantly more engaged. They’re in your community. They’re watching the videos. They’re attending the calls. Their lifetime value to your business is 2-3x higher than the customer who only bought the base course.
Upsell psychology:
When upselling, companies report a 20% increase in customer lifetime value (Stacked Marketer, 2024). You’re not just making more money this month. You’re creating customers who stay longer, refer more, and buy your future products.
The best upsells don’t feel salesy. They feel natural. If your core product is a course, an upsell to group coaching or community access feels like a logical next step. If your core product is software, an upsell to premium support or advanced features feels expected.
Why JVZoo makes this work:
JVZoo handles all the complexity. Payment processing, affiliate commission splitting on upsells, tracking which customers bought which upsells, separate product access for upsell customers. All automated.
When you have multiple upsells in sequence (order bump at checkout, upsell one after purchase, upsell two shortly after, etc.), you’re creating what successful digital businesses call a “profit stack.” You’re multiplying revenue per customer without multiplying your marketing spend.
→ Ready to build your profit stack?
If you’re doing over $5,000 in monthly sales or commissions, fill out this form to get a personal JVZoo rep who can help you design and launch upsell sequences: Get Your Personal JVZoo Rep
