Order bumps might be the most underrated revenue feature in digital business. They’re simple, they’re non-intrusive, and they work ridiculously well.
Here’s what an order bump is: Right before someone hits “complete purchase,” you offer them one additional, highly relevant product or upgrade at a special price. One click. They either accept or skip. No friction.
Upselling can lead to a revenue increase of 10-30% on average, and businesses harnessing the power of upselling witness a 20% increase in customer lifetime value (Accenture/Harvard Business Review, 2024).
Here’s where JVZoo order bumps blow away industry averages:
Industry standard? 2.5% to 3% conversion. JVZoo? Dramatically different story.
For order bumps priced $10-$27, JVZoo users see take rates around 30%. That’s ten times the industry average. Why? Because these impulse-friendly price points feel like no-brainers to customers who’ve already committed to checkout. They’ve entered their card details. Their defenses are down. A $27 add-on feels like pocket change.
For order bumps priced $27-$97, JVZoo users see 15%+ take rates. Still crushing the industry standard because the price-to-value ratio feels right at that point in the purchase journey.
Do the math: If you sell 100 units of your $97 course at those JVZoo conversion rates:
- 100 customers × $97 = $9,700 base revenue
- At 30% take rate on a $27 bump: 30 customers × $27 = $810
- Total: $10,510 (an 8% revenue increase from one bump)
Now layer in a second bump at the $47 price point at 15% take rate:
- 15 customers × $47 = $705
- New total: $11,215 (a 15.5% revenue increase)
Multiply that across all your products, all your campaigns, all your affiliates promoting on your behalf over an entire year. We’re talking thousands of dollars per month in additional revenue—money you weren’t even pursuing before. That adds up to five to six figures annually for many product owners.
Why order bumps work:
Customers are already in “buying mode” with their credit card out. Their defenses are down. They’ve committed to the purchase. A well-positioned bump feels like an upsell, not a sales tactic. And because it’s a single click with no re-entry of payment info, the friction is nearly zero.
The key is relevance. An order bump for your $97 copywriting course should be a template collection, an email swipe file, or advanced training—not a completely different product.
→ Ready to add order bumps to your checkout?
If you’re doing over $5,000 in monthly sales or commissions, fill out this form to get a personal JVZoo rep who can help you set up high-converting order bumps: Get Your Personal JVZoo Rep
