Running a successful affiliate marketing business requires a lot more than just adding links on your website and hoping for the best, you need to track every action a customer takes from discovery to sale to maximize your commissions. Affiliate marketing software allows you to take the guesswork out of your campaigns and it can help you manage, scale and automate many of your workflows. In this post, we’ll cover five of the best affiliate marketing software tools you can add in your repertoire along with the specific benefits they have. Adding just one of these in your workflow can help you save time and increase your sales.
Levanta
Starting our list is Levanta, the best amazon affiliate marketing software tool in the market. Levanta is extremely valuable because most affiliate marketers promote Amazon products in some capacity. Levanta is set up to help affiliate marketers maximize their commissions and they let you know which Amazon merchants pay higher commissions. You can use this to inform your affiliate marketing strategy and only promote products that pay well.
Additionally, Levanta has 14-day attribution windows. You can get a lot of data on exactly how your campaigns are performing and this can help you iterate and improve on your next campaigns. If you work as an Amazon publisher or creator, there’s additional tools you can use to help maximize your conversions and sales as well. It’s a valuable software for anyone generated affiliate income off of Amazon.
ReferralRock
ReferralRock is another great affiliate marketing software that primarily focuses on helping marketers manage their referrals better. With ReferralRock you can take your referral marketing to the next level with complete tracking and automation of the entire process. You can create an end-to-end referral marketing workflow from scratch in just days and scale your affiliate income. This is a great software for existing affiliates who are looking to take their operations to the next level and partner with many creators in their niche.
With this software, you can manage the referrals sent, manage all purchases made and issue rewards/payments from one dashboard. Affiliate managers tend to love this software because it removes a lot of the manual work, emails, etc. required in managing a sizable affiliate operation.
PartnerStack
PartnerStack is the world’s largest B2B partnerships network and is a great tool for any affiliate marketer working in SaaS. They’ve given out over $45 million in commissions over the past year and there’s over 80,000 active partners on the platform. If you’re a marketer in the SaaS space, it’s an invaluable tool because you can see which companies are paying the best for affiliates and promote their products. You will mostly find marketing-related SaaS software on this platform. This can include email marketing software like ConvertKit or SEO software like Rankability.
One of the best parts of this platform is that you can see which companies are paying recurring revenue. This allows you to get paid every month that a customer stays using a product you recommend and it can literally multiply your income. They also provide you with a network success team that you can consult with and they can help you identify partnerships within SaaS that can grow your affiliate business.
Mailchimp
Affiliate marketing isn’t complete without email marketing and the best tool to use for email marketing is Mailchimp. Mailchimp is the best email marketing software in the market and it has a ton of features that make it easier for affiliate marketers to earn more by leveraging email marketing. This includes A/B testing, subject line helpers, campaign management, behavioral targeting, segmentation, AI form generators and more. Virtually anything an affiliate marketer may need from email marketing, Mailchimp is able to do and automate.
This is a great long term sales channel for affiliate marketers because if you build an email list, you can market and sell to your list repeatedly. Also, as your email list grows, it will continue to be more valuable because you will have a larger audience to promote your products to. The reporting and analytics dashboard Mailchimp has allows you to see how all your campaigns perform and optimize them to get more sales.
Tapfiliate
Tapfiliate is another great affiliate marketing platform and it enables you to track, manage and scale your workflow all under one platform. This platform is geared more towards advertisers but it’s still a great software for affiliate marketers. Since many affiliate managers use Tapfiliate, it’s a great place to find affiliate programs that are looking for more marketers. They allow affiliates to have flexible commissions that include lifetime, recurring, fixed or percentage-based commissions.
What Tapfiliate does well is they have extensive automations and workflows. This allows you to streamline all your marketing channels in one place. They cover everything from refunds/disputes to creating custom triggers that are relevant to your affiliate marketing business. Their platform also allows you to integrate with any other existing affiliate marketing software you may be using so you can streamline all of your work in one place. This is definitely a great product to try if you’re an advertiser or marketer.
These are just a few tools you can use to help save you time, automate your workflow or scale your affiliate marketing business. Try any of these tools one at a time and see how they can help you manage and optimize your existing affiliate marketing campaigns. Most of these tools have a free trial so you can try them risk-free for 30 days.
