September 13, 2024

The fight against HIV is edging closer to victory for humanity by the day, but there is still work to be done.

Lenacapavir, a drug that is injected twice yearly, has proven to be extremely effective with gay men and women in clinical trials. A disease long seen as a death sentence is no longer the execution it once was deemed. However, people remained concerned that the cost as of today is too much for most people.

Only time will tell, as with most things, if the battle will be won.

In Today’s Issue of the DailyZoo:

  • Always Be Testing.

  • Housing Prices Remain High.

  • A Social Media Ban For Youth?

  • Can Coffee Help You Lose The Weight?

    Let’s get into it.

INDUSTRY INSIGHTS

Trust Nothing & Test Everything

One of the biggest mistakes made in online marketing is the failure to split-test your marketing funnels. If you’re not testing and tweaking your sales pages, autoresponder messages, and ad placements, you’re missing out on the optimization parts that can greatly increase your bottom line.

If you don’t test you risk assuming something doesn’t work and throwing the baby out with the bathwater… when maybe a small change could have turned the mediocre into a seven-figure success.

But success isn’t an excuse to stop testing either. Just because your promotion is converting and making money, doesn’t mean it can’t do better. You could be leaving a lot of money on the table.

The people who do begin split testing, usually start with testing their headlines (and that’s a very good place to start), unfortunately, most of them stop there.

So here’s a checklist and reminder of some of the many things you should be constantly testing, tweaking, and improving.

  • Split-test your sales page copy

  • Split test your headlines, colors

  • Split-test your buttons

  • Split-test your graphics

  • Split-test your email subject lines

  • Split-test your emails

  • Split test the times you send emails

  • Split test pricing options (before you launch with affiliates)

  • Split-test the images in your ads

  • Split-test your demographics

  • Split-test your email capture forms

And this list could go on for days. The bottom line is if you’re not making adjustments and testing to see what gives you the best results, you’re simply leaving a lot of money on the table.

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WEALTH, MARKETS & MONEY

Housing Costs Continue To Stay High

According to new data released by the US Census Bureau’s 2023 American Community Survey, nearly half of all renter households in the US were paying more than 30% of their income towards housing costs making them cost-burdened, a term used by the US Department of Housing and Urban Development.

“Housing costs rose between 2022 and 2023 for both homeowners and renters,” Molly Ross, a survey statistician at the Census Bureau, said in a statement. “The median cost of housing for renters rose from $1,354 to $1,406 (after adjusting for inflation).”

This is a big gap as this equates to a 3.8% in rent against only a 1.8% increase in home values.

Since the pandemic, housing costs have spiked in the following years. The Federal Reserve slashed interest rates in 2020 to help bolster the economy, but this alongside the new remote work trend, caused significant demands in housing that drove prices higher and higher.

Part of the rising costs has to be mortgage rates that were significantly inflated post-pandemic. While they are still currently high, they have been dropping in anticipation of a Fed interest rate cut that may be coming soon.

Another major cost is insurance, which has grown more unaffordable, especially in areas with a higher risk of natural disasters like wildfires, hurricanes, and tornadoes. The same survey found that 5.4 million of 85.7 million homeowners in the U.S. paid $4,000 a year or more in insurance costs.

TECH
A Minimum Age For Social Media?

Australia is looking to put some big plans into play.

The country plans to set a minimum age limit for children to use social media, citing concerns about mental and physical health. The plan has caused some backlash among digital rights advocates who believe this could drive dangerous online activity underground.

This law would put Australia among the first in the world to start limiting access to social media for minors with previous attempts, like the one by the European Union, failing following complaints about reducing the online rights of minors. It would be an interesting place to start as Australia has one of the world’s largest online populations, with four-fifths of its 26 million people on social media.

Currently, the Prime Minister of Australia, Anthony Albanese, said they will be trialing an age verification before introducing age minimum laws for social media this year.

“I want to see kids off their devices and onto the footy fields and the swimming pools and the tennis courts,” Albanese said in a statement.

He has not yet given a specific age but has said it would likely be between 14 and 16.

“This knee-jerk move … threatens to create serious harm by excluding young people from meaningful, healthy participation in the digital world, potentially driving them to lower-quality online space,” said Daniel Angus, director of the Queensland University of Technology Digital Media Research Centre.

Even Australia’s own internet regulator, the eSafety Commissioner, warned in June that “restriction-based approaches may limit young people’s access to critical support” and push them to “less regulated non-mainstream services.”

AROUND THE ZOO

  • As union pressures continue to grow across multiple industries, Amazon has decided to hike up wages for contract delivery drives. This $2.1 billion investment is a part of its delivery service partner program.

  • The Pac-12 conference is growing. While it still won’t be the powerhouse that is the SEC, it has gained some strength by adding some new teams, such as Boise State, Colorado State, Fresno State, and San Diego State.

  • A North Dakota Judge has just struck down its State Abortion Ban, and while the ruling would make abortion legal, the Center for Reproductive Rights has pointed out that no clinics perform the procedure in North Dakota.

HEALTH

Waking Up: Is Coffee Really Good For Weight Loss?

An oft-held debate: Does coffee hold the secret to shedding those extra pounds, or is it just a tasty morning ritual? We’ve all heard the buzz about coffee being the secret weapon for weight loss. But the big question looms: Can this humble brew help us shed those extra pounds? Folks, we’ve got the scoop!

Let’s dive into the caffeinated craze and spill the beans on this weighty issue. Is coffee your secret weapon in the battle of the bulging waist, or is it just another brew-ha-ha?

Coffee Culture: A Global Love Affair

First things first, coffee isn’t just a beverage; it’s a way of life. From the bustling streets of New York through the tranquil cafes of Paris to the streets of Addis Ababa, it’s a beloved elixir that unites us all. But do we all agree with its weight loss qualities? The truth lies in the beans, or more specifically, the type of coffee you brew. You’ve got everything from the frothy, flavored latte to the concentrated caffeine shots that can make you jittery enough to rival a caffeinated squirrel. And guess what? They can lead to wildly different results on the scale.

The Science Behind the Sip

Now, let’s talk science. Coffee’s secret weapon is caffeine. It’s like a shot of adrenaline for your metabolism, kickstarting fat burn and boosting your energy. Black coffee, low in calories, can be your ally in the battle of the bulge, especially when paired with a balanced diet and exercise.

Coffee: The Fullness Factor

Ever find yourself skipping those mid-morning snacks? Well, coffee might be the reason. It can give you a feeling of fullness, keeping the munchies at bay. But hold on; not everyone’s stomach dances to the same caffeine tune.

The Coffee-Calorie Connection

Let’s address the elephant in the coffee shop: calories. Coffee itself is a lean machine, but things can go south when you drench it in cream, sugar, or syrupy goodness. And beware, too much caffeine can rob you of sweet dreams and ramp up sugar cravings.

Coffee, Cream, or Coconut Milk?

So, which coffee is your weight loss key? The answer lies in keeping it simple: black coffee or a dash of unsweetened almond or coconut milk. And here’s the kicker – regular or decaf, they both pack a nutritional punch.

Caffeine: Handle with Care 

Don’t let caffeine become your enemy, however. Stay below 400mg a day, roughly four cups of joe, to avoid heart palpitations and the dreaded caffeine crash. Remember, it’s not just about your brew; soda and energy drinks play a part too.

Timing is Everything: Sip your coffee strategically. Morning workout? Coffee’s got your back, and you can pair it with protein-rich breakfast for a dynamic duo.

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