Those Sleigh Bells Aren’t Too Far Off…

December 3, 2024

Traveling for the holidays? With Thanksgiving just behind us and Christmas not too far off people are moving around the globe to see their friends and family.

However, if you’re traveling in the U.S., you might want to watch out. An arctic blast continues to hammer the Northern U.S. causing all sorts of delays and dangerous weather. Airlines and travel companies are feeling the brunt of it alongside those looking to get where they’re going.

You can’t help to think, though, that these first snow-filled storms feel like the beginning of the the happiest time of the year.

In Today’s Issue of the DailyZoo:

Organic Vs. Sponsored Ads
Thanksgiving Shoppers Show Up
Reddit Expands Its Online Footprint
Rucking: A Fitness Trend Going Places

Let’s get into it.

INDUSTRY INSIGHTS

Organic And Sponsored Ads: Two Paths For Marketers

In the dynamic realm of affiliate marketing, two dominant contenders stand out: organic and sponsored content. Like a fork in the digital road, each path offers distinct landscapes to traverse.

Let’s dive into the nitty-gritty of these two strategies.

Organic Content: The Art of Blending In

Organic content, or native advertising, is the chameleon of the digital realm. Ads that masquerade as regular posts, mirroring the look and feel of their environment are something you’ve likely experienced. They slip into your content feed, unobtrusive yet persuasive with the idea they settle deeper into the consumer.

The biggest win for organic content? Harmony with the user’s experience. These ads, tailored to specific demographics and locations, boast impressive stats – think click-through rates skyrocketing up to 40 times higher than traditional ads.

There are drawbacks, however. If your ad sidles up to unsavory content, it risks tainting your brand’s image. Remember, perception is key. Plus, crafting these ads requires a creative team – writers, designers, and everything else.

Sponsored Content: The Long Game

Now, let’s switch gears to sponsored content. Content crafted by publications, dripping with brand messages but wrapped in value-laden articles or videos. This isn’t just advertising; it’s storytelling with purpose.

Here’s the kicker: sponsored content aligns your brand with reputable platforms, boosting credibility. However, it’s a pricier and more time-intensive route. Think of it as a gourmet meal versus a fast-food snack – richer in quality but demanding more resources.

The Golden Middle Path

Having grasped the nitty-gritty of these two strategies, what’s the best recipe for your affiliate marketing success? Mix it up! Blend the organic appeal with the depth of sponsored content. Reap the high engagement of organic ads while bolstering your brand’s image through strategic partnerships. It’s the best of both worlds.

Understanding the nuances of organic and sponsored content is crucial. Use this guide as your compass to navigate these waters and tailor your strategy to capture the essence of your brand. Here’s to making your mark in the affiliate marketing landscape!

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WEALTH, MARKETS & MONEY

Thanksgiving Set Shopping Records

According to Adobe Analytics, shoppers got an early start before Black Friday, spending a record $6.1 billion on Thanksgiving.

Holiday sales increased year-over-year by 8.8%, which is a jump from 2023. Mobile shopping also hit an all-time high, and shoppers used their phones to make online purchases for about 60% of all total sales. That $3.6 billion in sales is a 10.5% increase from the previous year for mobile shoppers.

Insights suggest that targeting mobile shoppers has been a big hit this year, with people now shopping directly from their hands more than ever. This leads to the idea that ads targeting mobile users are an important part of any company’s marketing strategy.

“Cyber Week is off to a strong start, where bigger-than-expected discounts on Thanksgiving propelled impulse shopping in categories like electronics and apparel,” said Vivek Pandya, lead analyst of Adobe Digital Insights in a report.

A player in driving the amount of sales seen are the price cuts people have seen this year. Data suggests people considered more expensive electronics compared with pre-season sales. People also seemed to be “trading up” their already owned goods, especially in markets like appliances, sporting goods, personal care, and toys.

Big winners in shopping were things like “Buy Now, Pay Later” payment plan options, driving $430 million in online spending. People also seemed to be looking for more guidance this season, as people clicking through from chatbots to retail sites happened more often than in 2023.

Currently, the National Retail Federation predicts a record 183.4 million people in total will shop between Thanksgiving and Cyber Monday.

TECH

Reddit Pushes Further Into Advertising

One of the biggest online platforms is beginning to ramp up its attempts to get more users outside of the U.S.

In an interview with Jen Wong, chief operating officer of Reddit, she said that other platforms have 80% to 90% of users outside of the U.S. while Reddit only counts about half of its users as international.

Reddit has long been an English-speaking platform, but it is hoping to step outside of its base with artificial intelligence like the feature that launched this year that automatically translates the site into different languages. Wong has even said that 20 to 30 languages could be available on the site by the end of the year.

Some of its fastest-growing markets, like Brazil, India, the U.K., and the Philippines, could prove to be huge advertising opportunities for the platform as well. Growth in places like India can be a step to boost Reddit’s ad revenue which is its main source of income.

The Reddit COO said that there is a large English-speaking population on India’s internet and that they hope to be able to target these high-valued users as they grow their international footprint.

Currently, International markets only account for 17% of Reddit’s revenue, despite 50% of its users being located outside of the U.S. Wong has stated that Reddit first attempts cross-border advertising in a new region for international markets. After hitting about 10% of the country’s population on the site, they then seek opportunities to build teams focused on local advertising.

AROUND THE ZOO

Stellantis CEO, Carlos Tavares, has announced he is stepping down after nearly 4 years at the head of the automaker. The company has recently been struggling with slumping sales.

Costco has announced that they will be ending book sales year-round at most stores starting at the beginning of 2025. They cited stocking the books to be too labor intensive for return.

The Sun cycles between periods of low and high activity, and right now it is at its solar maximum. That means you can expect to see more frequent auroras all over the globe!

HEALTH

A Heavy Walk For A Lot Of Gain

Let’s talk rucking: a fitness trend sweeping the globe, perfect for anyone from spry 21-year-olds to spirited cultured individuals. Picture this: no fancy gym, no costly equipment, just you and a weighted backpack.

Rucking, or the art of carrying weight over distance, is an age-old practice deeply ingrained in human history. It’s a return to basics, to what our bodies are naturally designed to do.

The Power of Weight and Walk

Rucking is more than just a walk in the park. It’s a potent mix of cardiovascular exercise and resistance training. Heart health? Check. Stronger muscles and bones? Check. And let’s not forget the core and back strength you’ll gain, making everyday tasks a breeze. The beauty of rucking lies in its simplicity and adaptability. Adjust the weight, the distance, and your pace to suit your fitness level. If walking is possible, rucking is doable.

The Longevity Link

Why ruck? It taps into exercises linked to longevity. Cardiovascular health, muscle and bone strengthening, and low injury risk – rucking has it all. Plus, it’s a fantastic way to burn fat and build muscle, keeping you not just healthy but looking good too. Worried about back pain? Rucking might be your answer, offering a natural counterbalance that strengthens your core and spine.

Integrating Rucking into Your Routine

Gone are the days when rucking was seen as a military-only drill. Today, it’s for everyone. Start simple – add a weighted pack to your regular walks. No need for complex gear; a backpack with books or water bottles does the trick. And remember, it’s about carrying weight, not how you carry it. Start light, listen to your body, and gradually increase the load.

Your Rucking Strategy

Ease into it. Begin with short walks, and gradually increase duration and frequency. Your end goal should be to ruck daily, just like our ancestors. Keep the weight close to your body, avoid leaning too far forward, and you’re set for a successful rucking journey.

In essence, rucking is a gateway to improved fitness, longevity, and overall well-being. Simple, adaptable, and rooted in our history, it’s an exercise regime that promises results for every age and fitness level.

JVZOO

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