August 5 , 2024

Last week, Wall Street experienced a significant downturn as a weak July jobs report raised concerns about the health of the U.S. economy. Big Tech earnings also failed to alleviate investor fears. The S&P 500 dropped over 2.5%, while the Nasdaq Composite fell more than 3.7%, leading the Nasdaq into a correction after closing over 10% below its recent high on July 10. The Dow Jones Industrial Average also slid by about 2.5%, reflecting widespread investor anxiety.

Looking ahead, the focus will shift to updates on the services sector and weekly jobless claims, with few major economic reports on the horizon. Monday’s opening is expected to see further declines, driven by growing recession fears in the U.S. and a global selloff in Asian markets following last Friday’s slump. Investors are particularly concerned about Berkshire Hathaway’s decision to significantly reduce its Apple holdings, along with rising tensions in the Middle East.

On the corporate front, earnings reports from companies like Airbnb, SuperMicro Computer, Disney, and Eli Lily are set to dominate the week. Meanwhile, market speculation is growing about potential interest rate cuts by the Federal Reserve, with some experts predicting a 50 basis point cut in September and November. The market’s attention is now focused on how much the Fed will cut and which economic indicators will influence its decisions.

In Today’s Issue of the DailyZoo:

  • Website or Landing page?

  • Bitcoin Can’t Escape the Market Termoil

  • The TikTok War Rages On

  • A New Test For Colon Cancer

Let’s get into it.

INDUSTRY INSIGHTS

Landing Pages V Websites, Which Is Best For Affiliate Marketing?

Affiliate marketing thrives on versatility, a domain where rules are more like guidelines. Yet, this flexibility often culminates in a pivotal quandary: landing pages or websites, which reigns supreme? 

Let’s dissect this debate.

  1. Landing Pages vs. Websites: The Core Differences
    Distinguishing between the two is essential. A landing page is a solo act—a single webpage promoting a specific product or service. It’s straightforward, with a singular focus – conversion. Websites are the ensemble cast – multiple pages, various sections, offering everything from product information to blogs.

  2. Landing Pages: A Double-Edged Sword
    They’re conversion magnets. With a landing page, your product doesn’t just speak; it sings solo. The spotlight’s on, distractions off. Plus, they’re a goldmine for data analytics. But there’s a flip side. Each product might need its stage, leading to time and resource investments. And, if poorly designed, they could be a roadblock in your conversion journey.

  3. Websites: The Comprehensive Experience
    Websites are like your digital headquarters. They lend credibility, house diverse content, and establish you as an industry sage. Blogs, guides, videos – it’s a smorgasbord of engagement. However, they’re not without challenges. Information overload is real; too much, and your visitor bounces. Maintenance? It’s a full-time job. A glitchy website isn’t just a technical hiccup; it’s a trust breaker.

The Verdict: Context Is King

It boils down to your marketing maturity. Starting out? A landing page can be your launchpad. As you grow, evolve into a website – a more comprehensive platform for an expanding affiliate repertoire. 

Each has its place, and the right choice hinges on your unique affiliate journey.

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WEALTH, MARKETS & MONEY

Bitcoin Faces Major Correction Amid Global Market Jitters

Bitcoin experienced a significant correction this weekend, with its price dropping nearly 20% to just under $59,000.

This marks one of the largest declines since the FTX collapse in November 2022. The downturn was triggered by several factors, including weak economic data, large outflows from Bitcoin ETFs, and technical resistance levels being tested.

Since Thursday, global markets have been shaken by a series of economic concerns that have contributed to Bitcoin’s decline and wider market volatility.

The release of the U.S. Nonfarm Payrolls (NFP) report showed an unexpected rise in unemployment from 4.0% to 4.3% .

This poor jobs report increased fears of a potential recession, causing investors to pull back from riskier assets like cryptocurrencies.

In addition, Japan’s Nikkei 225 Index fell sharply by 18.2% over two days .

This drop was partly due to the unwinding of the Japanese carry trade, where investors borrow in yen at low-interest rates and invest in higher-yielding assets elsewhere.

The sudden sell-off in Japanese stocks contributed to a global ripple effect, further unsettling financial markets.

Bitcoin’s decline was exacerbated by significant outflows from Bitcoin ETFs, which saw $237.4 million withdrawn on August 2 alone .

The broader cryptocurrency market also suffered, with Ethereum and other major altcoins experiencing double-digit losses. Ethereum dropped by over 21% , while the total crypto market cap fell more than 16%, reaching around $1.87 trillion .

Technical analysis revealed that Bitcoin struggled to break through the $70,000 resistance level, leading to a correction as it tested support around $59,300  .

If Bitcoin fails to maintain this support level, it may continue to slide toward $56,500. However, some analysts suggest that this correction is a natural part of Bitcoin’s market cycles and could lead to a potential rebound later in the year .

Adding to the complexity, geopolitical tensions in the Middle East and significant market moves by major investors, often called “whales,” have contributed to the increased market pressure .

Billionaire Warren Buffett’s recent decision to liquidate a substantial portion of his stock portfolio further fueled uncertainty .

The current market environment highlights the interconnectedness of global financial systems and the challenges facing investors navigating these turbulent times.

As Bitcoin and other cryptocurrencies continue to face headwinds, the coming weeks will be crucial in determining the market’s direction.

TECH
The TikTok Battle Rages On

In a law signed by Joe Biden in April, TikTok could face a ban in the United States if it doesn’t break its ties with Beijing-based parent company ByteDance.

In the newest as this situation plays out, the Justice Department accused TikTok of harnessing the capability to gather bulk information on users based on their views on divisive social issues. Many of the issues are hot button topics coming into the election this year such as gun control, abortion, and religion.

In a brief filed to the federal appeals court in Washington, government lawyers wrote that TikTok and its parent company ByteDance used an internal web-suite system called Lark to enable TikTok employees to speak directly with ByteDance engineers in China.

The Justice Department warned that there is potential for what it called “covert content manipulation” by the Chinese government by using this tool to shape the algorithm for the content that users receive.

“By directing ByteDance or TikTok to covertly manipulate that algorithm; China could for example further its existing malign influence operations and amplify its efforts to undermine trust in our democracy and exacerbate social divisions,” the brief states.

TikTok has fired back, stating that nothing in the brief “changes the fact that the Constitution is on our side.”

“The TikTOk ban would silence 170 million Americans’ voices, violating the 1st amendment, said TikTok spokesperson Alex Haurek. “As we’ve said before, the government has never put forth proof of its claims, including when Congress passed this unconstitutional law. Today, once again, the government is taking this unprecedented step while hiding behind secret information. We remain confident we will prevail in court.”

AROUND THE ZOO

  • Looks like Robert Downey Jr. is back, and more villainous than ever. Years after retiring as Tony Stark in the Marvel Cinematic Universe, he is returning to play Doctor Doom in the next “Avengers” movies.

  • According to new federal agency rules, Amazon is responsible for any dangerous products sold on its site.

  • Tesla has just had its ninth recall of the year, with 1.8 million vehicles being recalled over an unlatched hood issue.

HEALTH

A New Screening Tool For Colon Cancer

The FDA has just approved Guardant Health’s blood test, which they call Shield, as a screening tool for colon cancer.

This test is not meant to replace colonoscopies but has been generating hype among doctors who think it can boost the dismal rate of colon cancer screenings.

This could be massive, as colon cancer is the second-highest cause of cancer-related deaths in the United States, with the American Cancer Society estimating that more than 53,000 people will die of colorectal cancer this year.

Shield has previously been available to doctors as a screening tool and had an out-of-pocket cost of $895. Now that it has approval from the FDA, there is a much higher chance that Medicare and private insurance companies will cover the cost making it more available to patients.

The test is most effective in finding later-stage cancers, when tumors release more of that DNA. It would need to be given at least every three years starting at age 45, which is the same age it’s recommended to begin colorectal screening. A positive test isn’t necessarily a diagnosis, if a positive test is received a colonoscopy will still be needed to confirm the diagnosis.

“People have to understand that a positive Shield test requires a colonoscopy to confirm that you have an advanced lesion or colorectal cancer, or that the results were false,” said Robert SMith, senior vice president of Early Cancer Detection Science at the American Cancer Society. “A test like this not complete if it’s positive and you have not had a colonoscopy.”

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