It is easy to become overwhelmed by all of the products on the market today that promise to help you in your marketing endeavors. The sales pages are all so wonderfully written and the testimonials are so moving! But, you need to be careful not to overextend yourself. Many aspiring internet marketers fall victim to Shiny Object Syndrome, or S.O.S., and end up losing money on the purchase of too many products, training, or software instead of earning money on income producing activities.
Being your own boss means you need to work smart. Having a budget and sticking to it is imperative to being successful, especially when you are first starting out. It is easy to get distracted by the latest and greatest thing to come out. And great new products are launched daily! You need to keep your focus.
If you’re on a limited budget, to begin with, stick to the basics! You will need things for your business that require a monthly or yearly investment. Set aside the money for them every month and do not touch it except to pay those business expenses. These types of things will include your domain name, web-hosting fees, autoresponder, advertising, etc.
Your online business has expenses the same way that a brick and mortar business would. Keeping detailed records of your expenditures as well as your income is very important no matter how large or small your business and budget is. Don’t spend so much time focusing on your marketing activities or product creation that you let your financial responsibilities fall by the wayside. Use good judgment on every purchase you make and avoid purchasing every piece of information or software that comes across your radar.
Shiny Object Syndrome has led to the distraction and ultimate derailment of many online marketers. While there are tons of products out there that are helpful in the mastery of any number of techniques, avoid the temptation to try learning them all at once. If you do choose to purchase additional training in one of the aspects of marketing for your business, stick to that until you have mastered it and have profited from its use before investing in another one. It is always better not to have too many irons in the fire.
As an entrepreneur, remember that every decision you make will ultimately be your own responsibility. There is no boss to take the fall, no co-workers to share the blame. Self-control and taking responsibility for your own success or failure is what sets successful marketers apart from those who are easily distracted, frustrated, and here today, but gone tomorrow. No matter how great the sales copy is, you won’t need EVERY product that they say you need. Be smart with your investments.
This is not to say that you shouldn’t make any investments at all. It’s very nearly impossible to earn money without spending money. The key is to make intelligent use of your money and not to overextend yourself. Remember, your goal is to make money, not lose it on a bunch of stuff that you never make it all the way through and sits there taking up space on your hard drive.
Affiliate marketing is an exciting and prosperous way to supplement or be the main source of your income. It does, however, take a clear-headed approach and a lot of trial and error, not to mention a large dose of reality, responsibility, and intelligence when it comes to decision making and financial responsibility. You can be successful, just remember to use your head!