As a budding affiliate marketer, choosing a niche can be a daunting task. Before you go investing a ton of time and money into one, it is important that you spend some time researching what would be the best fit for you. Luckily, there are many ways in which you can do this.

Of course, the very first thing to think about is where your interests lie. If you are going to be spending a lot of time working within a particular niche, you will want to be sure it is something that excites you. You’ll find that if you choose a market that holds your attention and one that you feel passionate about, your work will be much more enjoyable. Loving what you do is half the battle when it comes to being successful in internet marketing or any other type of job. On the other hand, if you choose something that is dull and boring to you, you may find that the temptation to procrastinate or quit altogether is too much to overcome.

Some questions you might ask yourself while you are in this brainstorming phase of choosing a niche might be:

  • What Are My Hobbies?
  • What Am I Good At?
  • What Would I Like To Learn More About?
  • What Do I Already Have Some Knowledge Of That I Could Teach Others?
  • What Do I Spend My Money On?
  • What Problems Do I Need To Solve In My Own Life & Business?
  • What Do I Worry About?

Use the answers to these questions to create a list of possible niches. For example, if you are on a weight loss journey or have successfully changed to a healthier lifestyle, you might want to consider the health and wellness niche. Or, if you are good at public speaking and being on camera, you could focus on video marketing.

When considering a niche, don’t just think about what questions and problems YOU might have, but also spend some time learning what the target market’s questions and problems are. Visit forums, blogs, and social media groups that pertain to the niche you are looking at. Get to know the concerns of the people you will be marketing to. This will help you to create or promote the most sought after products and also give you an idea of where to focus your attention.

Once you have your list of possible markets to delve into, it is time to research how profitable they are. You will probably want to avoid anything that seems to be a fad. Even though you may be able to make some initially great commissions, interest for the products involved may dwindle over time, leaving you to scramble to find another area to focus on. You want your hard work to pay off in the long-term.

Check out JVZoo’s Top Sellers list to see what is popular right now. You can also search our site for products within your area of interest under ‘Find Products’ to sort and compare them by conversion rate, EPC, sales, and price point.


If you are going to promote another person’s product for an affiliate commission, be proactive & be sure to research them carefully and even try their products yourself. You don’t want to steer your customers wrong by endorsing something or someone you know nothing about. The more you know about what you are promoting, the better!

Look at what other successful affiliate marketers are doing within your chosen niche. Find people who are considered experts in your field of interest and learn all you can from them. Watch their videos, subscribe to their email lists, read their blogs, and follow them on social media. You don’t want to be a carbon copy of them, but if they have been around a while and have successfully profited in a niche you are interested in, you can learn a lot about what to do and what not to do, what products they recommend and what they avoid. Learning from someone who has already accomplished what you WANT to accomplish is very important in the internet marketing world. Don’t neglect to educate yourself on how to market when determining what to market.

Affiliate marketing is an excellent way to earn money online whether you are a vendor or an affiliate (or both)! Get started with the least amount of obstacles by carefully considering your market and making an educated decision on what you will be specializing in. Remember that riches do not come overnight and don’t give up. Choosing a niche is only the beginning of your affiliate marketing career!


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