One Of The Most Important Days Of The Year…

November 29, 2024

It’s the digital Superbowl, at least for us digital marketers, affiliates, and businesses. That’s right, it’s Black Friday. For some, this day can make or break your year; for others, it is still a benchmark for their financials.

Every year people and companies gear up for the biggest sale, and its a goldmine for anyone selling anything, affiliate marketers included.

So get those marketing engines roaring and ready for those Black Friday sales!

In Today’s Issue of the DailyZoo:

The Debate: Landing Pages vs. Websites
Homes Are Back On The Market
OpenAI Faces Sora Leaks
Just A Small Reduction Of Salt For Your Health

Let’s get into it.

INDUSTRY INSIGHTS

Landing Pages vs. Websites, The Best For Affiliate Marketing

Affiliate marketing thrives on versatility, a domain where rules are more like guidelines. Yet, this flexibility often culminates in an important question: landing pages or websites?

Let’s dissect this debate.

Landing Pages vs. Websites: The Core Differences

Distinguishing between the two is essential. A landing page is a solo act—a single webpage promoting a specific product or service. It’s straightforward, with a singular focus – conversion. Websites bring in the whole crew – multiple pages, and various sections, offering everything from product information to blogs.

Landing Pages: A Double-Edged Sword

They’re conversion magnets. With a landing page, your product doesn’t just speak; it becomes the main focus. The spotlight’s on, and distractions are kept minimal. Plus, they’re a goldmine for data analytics. However, there is a flip side Every product you promote would need its own stage, leading to time and resource investments. And, if poorly designed, they could be a roadblock in your conversion journey.

Websites: The Comprehensive Experience

Websites are like your digital headquarters. They lend credibility, house diverse content, and establish you as an industry sage. Blogs, guides, videos – it’s a complete package of engagement. However, they’re not without challenges. Information overload is real; too much, and your visitor bounces. Maintenance? It’s a full-time job. A glitchy website isn’t just a technical hiccup; it’s a trust breaker.

The Verdict: Context Is King

It boils down to your marketing maturity. Are you just starting? A landing page can be your launchpad. As you grow, evolve into a website – a more comprehensive platform for an expanding affiliate repertoire.

Each has its place, and the right choice hinges on your unique affiliate journey.

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WEALTH, MARKETS & MONEY

Finding A Forever Home

People are feeling the love as the first interest rate drop in over 2 months sparks homebuyer demand for mortgages. It jumped 12% after the interest rates lower, and while the drop in rates wasn’t a large one there seems to be a fair amount of pent-up demand for people looking for homes.

While applications for a mortgage increased 12%, the total mortgage demand was driven up 6.3% compared with the previous week. Last year this time mortgage rates were high but were falling. However, the supply of homes for sale was extremely tight. This year, there has been a marked improvement in that area.

“With the growth in for-sale inventory and signs that the economy remains strong, buyers have remained in the market even though rates have increased recently. The increase in conventional purchase applications helped push the average purchase loan size to $439,200, its highest level in almost a month,” Joel Kan, an MBA economist said.

Applications to refinance a home were down 3% for the week, but compared to last year they are up 119%. However, there is some context to those numbers.

“The decline in refinance activity was driven by pullbacks in FHA and VA refinances. Applications were significantly higher than a year ago by most measures, but this was compared to the week of Thanksgiving 2023, which was a week earlier than this year’s holiday,” said Kan.

Holiday weeks tend to be a bit more chaotic for the markets overall, which can be an explanation for the dip and difference.

TECH

OpenAI Puts Sora On Hold

Leaks can be the bane of existence for tech companies, and now OpenAI is having to deal with their own.

OpenAI’s groundbreaking Sora model, a text-to-video generator, has had an unauthorized leak surrounding alleged exploitation and “art-washing” for the program. The tool, which has been lauded for its ability to create short, high-fidelity videos with incredible consistency over time, was made available to the public via a leaked application programming interface key.

Currently, OpenAI has officially cut off access, but as many know once something is out on the internet it is never gone forever.

The leak seems to have come amidst dissatisfaction among testers and contributors to the program, primarily those in creative industries. Many alleged that OpenAI exploited their labor by relying on unpaid or under-compensated contributions to refine the model.

According to commenters on the Hugging Face website, which contains many of the testers, the leak was not just about unpaid work, but about the lack of respect towards early testers. It also served as an act of rebellion against what many see as the broader commodification of creative expertise in AI development.

While the leak does bring to light the inequality of the current system, it does seem to be a double-edged sword in that it also risks undermining trust in collaborations between artists and technology developers. The leak is a symbol of a larger power struggle between the undervaluation of creatives and the pioneers of technology. The ultimate question is how to balance progress and innovation with the need to protect the human labor that brings it about.

AROUND THE ZOO

Bitcoin has been having a crazy run in the markets, reaching $100,000 and hovering around that mark for the past week. However, there are concerns that the prediction of a 25% decline in the global M2 money supply may send it tumbling down.

Three Americans who the State Department said were wrongfully imprisoned in China for years have finally landed back on U.S. soil after a prisoner swap between the two countries.

Iran’s foreign minister, Seyed Abbas Araghchi, has said that if the UN makes good on its threat to reimpose all sanctions then the country would lift its ban on nuclear weapons.

HEALTH

A Small Reduction Of Salt Goes A Long Way

You’ve likely heard the advice before, but now, it’s backed by compelling new research. Cutting back on salt isn’t just a small suggestion; it could be as effective as medication in controlling blood pressure.

The study brought an eye-opener: reducing salt intake isn’t just for those yet to experience high blood pressure. Even individuals on blood pressure medications saw notable improvements. Participants, spanning middle-aged to the elderly, reduced their salt intake by approximately one teaspoon daily.

The result? A drop in systolic blood pressure by around 6 millimeters of mercury – on par with the effects of standard blood pressure drugs.

This isn’t a fringe case. A staggering 70-75% of people, regardless of current medication status, can expect blood pressure reductions by dialing down sodium. This research, one of the largest of its kind, embraced a broad demographic, including those already battling hypertension.

Here’s the kicker: the American Heart Association recommends keeping daily sodium intake below 1,500 milligrams. This study aimed even lower. While it’s challenging, any sodium reduction can be beneficial. High blood pressure, a leading cause of severe health issues worldwide, can be mitigated by this simple dietary adjustment.

What’s remarkable is the universality of the findings. Almost all participants, with varying blood pressure levels and treatments, responded positively to sodium reduction. It’s akin to the universally accepted notion that any physical activity is better than none.

The cherry on top? The blood pressure-lowering effect manifested within a week, safely and significantly. The practicality of this diet change is underlined by the accessibility of low-sodium products used in the study. It’s not just a theoretical possibility but a tangible, achievable goal.

In summary, this study isn’t just about cutting back on salt; it’s a beacon of hope for global health, emphasizing the impactful role of diet in managing blood pressure. The message is clear: a small shake-up in your salt habit could lead to a big leap in heart health.

JVZOO

Your Money Map

Here are some helpful links to get you started today. Check your sales, find new products to promote and win excellent products and cash!

JVZoo: login to your JVZoo account here.

Top Sellers: see the best selling products on JVZoo today

Affiliate Contest: win cash and cool prizes by promoting these affiliate products

Marketplace: Browse the JVZoo Marketplace to find great products and helpful tool.

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