Some Things Might Never Be The Same

November 22, 2024

The same Google you’ve known for years might be changing.

The U.S. government officially proposed a partial breakup of Google on Wednesday, asking a judge to force them to sell the Chrome web browser after a landmark ruling found Google had violated U.S. antitrust law with its search business.

If approved, it could completely change how millions of people search for information, and potentially disrupt the ecosystem Google has built for many of its products and services.

Google has promised to appeal, but the company hasn’t made any statements other than that.

In Today’s Issue of the DailyZoo:

A Black Friday Gameplan
Spirit Airlines Files For Bankruptcy
Taking AI Safety Seriously
A Certain Drug May Harm Your Heart

Let’s get into it.

INDUSTRY INSIGHTS

Black Friday: A Game Plan for Affiliate Managers

The Black Friday countdown has begun! If you’re steering the affiliate marketing ship, brace yourself for the tidal wave of shoppers. This isn’t just a busy day—it’s the gold rush of e-commerce, a make-or-break for yearly sales figures.

You’ve got one week until the gates break open, so let’s march through some strategies that’ll prep you for the hustle and ensure you’re thriving.

Strategic Early Moves

Mark the calendar: the final days of summer aren’t just for vacations. If you are late, the few waning weeks of November are prime time for plotting your Black Friday master plan. Getting a jump on the holiday rush isn’t just smart; it’s critical. From securing ad budgets to wooing new customers, early birds catch the Black Friday worms.

The Consumer Puzzle: Decoding Trends

Don’t just plan—analyze. Delve into past performance, dissect competitors, and scrutinize everything from web traffic to engagement. This isn’t just number crunching; it’s detective work to outplay the competition and charm consumers.

Landing Page Alchemy

Your landing page isn’t just a URL; it’s the gateway to consumer hearts. It’s where the magic of first impressions turns browsers into buyers. So, polish that digital storefront until it shines with bold fonts, upfront deals, and persuasive prose that makes wallets open wide.

Claim Those Eyes

Visibility is the name of the game. Amplify your Black Friday message across your best-performing channels. Engage with personalized outreach and sizzling social media posts. Remember, content is king, but context is queen—pair them well for marketing success.

Unlocking Offers: The Treasure Map

Navigating the maze of promotions can be daunting for newcomers. But identify the gems—the deals that resonate—and monitor them like a hawk. Want to elevate your game? Craft a landing page that doubles as a compass, guiding shoppers smoothly to checkout.

Black Friday isn’t just a day; it’s a beacon for strategy, insight, and creativity in the affiliate marketing arena. Plan, analyze, perfect, focus, and identify—your mantra for turning the busiest shopping day into your victory lap.

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WEALTH, MARKETS & MONEY

Spirit Airlines Files For Bankruptcy

Earlier this week, Spirit Airlines announced it had filed for Chapter 11 bankruptcy protection following a failed merger, losses, and growing debt during the post-pandemic travel lull.

The company hopes to end its bankruptcy in the first quarter of 2025 and said in a stock market statement that it had a prearranged deal with bondholders that includes $300 million in financing to keep it afloat. “I am pleased we have reached an agreement with a supermajority of both our loyalty and convertible bondholders on a comprehensive recapitalization of the Company, which is a strong vote of confidence in Spirit and our long-term plan,” said Spirit CEO and President Ted Christie.

In a letter to customers, he also mentioned that “the most important thing to know is that you can continue to book and fly now and in the future.”

Last week, the company’s stock fell from $3.22 to $1.15 per share after the Wall Street Journal reported that bankruptcy filing was on the horizon. Over the past few years, Spirit Airlines has faced some tough times. Recently, the airline faced an engine recall for some of its planes, and a U.S. district judge blocked a proposed $3.8 billion merger with JetBlue. As of last month, Spirit said they would be cutting jobs and selling 23 older planes in an attempt to save $80 million.

However, the blocked merger seems to have hurt the most. At the time, many industry analysts predicted that the court’s decision would lead to bankruptcy and restructuring.

TECH

A New Coalition For AI Safety

The U.S. is looking to tackle the safety issues surrounding AI as concerns among the government and the general public continue to grow around this new technology.

“AI is a technology like no other in human history,” said U.S. Commerce Secretary Gina Raimondo. “Advancing AI is the right thing to do, but advancing as quickly as possible, just because we can, without thinking of the consequences, isn’t the smart thing to do.”

These remarks came during the inaugural meeting of the International Network of AI Safety Institutes, which includes institutes from 9 nations as well as the European Commission brought together by the U.S. Departments of Commerce and State. It is filled with technical experts from government, industry, academia, and civil society brought together to discuss how to manage the risks AI poses as it becomes increasingly complex.

The creation of this group proves to be a significant step forward in international collaboration on AI safety and governance.

In a joint statement, the members laid out their mission: “to be a forum that brings together technical expertise from around the world,” “…to facilitate a common technical understanding of AI safety risks and mitigations based upon the work of our institutes and of the broader scientific community,” and “…to encourage a general understanding of and approach to AI safety globally, that will enable the benefits of AI innovation to be shared amongst countries at all stages of development.”

The push for compliance and safety measures comes at a time when there is increasing international tension around AI development, particularly between the U.S. and China, the former being absent from the countries involved.

AROUND THE ZOO

The Pope is set to give the Catholic church its very first digital saint. Carlo Acutis, who died of leukemia in 2005 at age 15, has been dubbed the “patron saint of the internet.”

McDonald’s is allegedly planning a 2025 value offer that they are dubbing the “McValue”. It includes keeping the $5 value meal it launched this summer for the first half of the year, and new options like the “buy one add-on” for $1 or more.

Target announced that profits fell short of forecasts by 20%, its widest miss in the last two years, causing its stock to fall more than 21% on Wednesday. This comes even during a heavily touted campaign to discount thousands of items.

HEALTH

Can Weed Contribute To Heart Failure?

The truth around cannabis and health has gotten just a bit more complicated. New findings suggest that lighting up may lead to serious cardiac events. It’s not just a young person’s indulgence—older adults are reaching for relief, unaware of the cardiovascular roulette they’re playing.

Cannabis and Cardiac Risks

When we consider older cannabis enthusiasts, we picture baby boomers seeking a pain solution, not a heart problem. Yet, two studies unveil a grim correlation: cannabis use may amplify the odds of heart attacks and strokes.

Here’s the data: hospital-bound cannabis users with ticker troubles showed a stark uptick in heart or brain incidents. Daily users fared no better, facing a 34% swell in heart failure risk, a statistic that remains dire even when considering other heart disease factors.

The Heart of the High

Imagine a smoke cloud that’s not just impairing judgment but possibly impeding heart function. The culprits? Carbon monoxide and tar—unwelcome microplastics (passengers) in the bloodstream—could disrupt your heart’s rhythm. Tetrahydrocannabinol, or simply: THC, the star compound of cannabis, might just be spiking your heart rate and blood pressure, too.

A Balancing Act: Benefits vs. Risks

Navigating this maze, it’s evident that cannabis carries risks, especially for the heart-wise among us. But let’s not discard the dice yet; understanding the full spectrum of consequences demands further study, particularly regarding edibles versus inhaled varieties.

While the data only suggests a correlation and not causation, there will certainly be further research into the cardiac effects marijuana may have.

JVZOO

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