Initially, you may not think it’s a good idea to offer affiliates review copies of your product. The choice is certainly up to you. However, there are several reasons to consider the possibility of doing so. Here are five points to consider.
Gets Your Name Out There
Giving away a few review copies of your product is one of the easiest ways to get your name out there. This is especially true if you’ve never released a product before. Affiliates can familiarize themselves with the quality of your work and make a decision as to whether or not they want to promote it.
It’s Affordable
This reason goes hand-in-hand with the one mentioned above. Many times, just starting out, people don’t have the budget to advertise a new product. Handing out review copies cost nothing at all. Yes, you’re losing a bit of profit. But, there are still countless potential customers out there waiting to buy your product once it’s released.
Builds a Mailing List
Each time you give an affiliate a copy of your product to review, you gain a new potential customer. Even if that individual decides not to promote what you have to offer, there’s a chance that he or she will continue to buy your products (for personal use) in the future.
Helps to Promote a Bigger Product
Everyone loves to get something for nothing. Free review copies are great to use when you want to promote a more expensive product. Typically, you’ll want the higher-priced product to be related to the one you’re giving away. But, there’s no set-in-stone rule that requires it.
Gather Positive Reviews
It certainly doesn’t hurt to have several positive reviews to your credit, before you launch your product. This makes it so much easier to be successful, right out of the gate. You don’t have to have hundreds of them, by any means. Ten to 12 is a good place to start.
These are just five reasons to consider offering affiliates review copies of your product. If you’ve always been against it, there really is no better time to reconsider.
