Affiliate marketing has been hailed as one of the most passive and best business models over the past decade. In exchange for bringing a company traffic and sales, you can get commissions without having to deal with any products or customers. Although affiliate marketing is a great business model, many affiliate marketers struggle with getting traffic to their affiliate offers. Without sufficient traffic, conversions and sales are very little and this can lead to wasted time and effort for the marketer. Marketers need to find better distribution channels to promote their products. Here are some of the best ways you can get increased traffic to your affiliate offers and make more sales.
1. Write blog posts about affiliate products:
Writing blog posts on the affiliate products you promote is one of the best ways to get more traffic to your affiliate offers. Instead of doing a lot of manual work promoting your affiliate products, writing a blog post once can bring traffic and affiliate sales for months if not years. For example, you can write a blog post on the best email marketing services. In your post, you can include a handful of services and add your affiliate link to each service. Once your post ranks on Google, you can bring in passive affiliate revenue for a long period of time.
Writing just any blog post will not get you traffic from search engines. You need to use keyword research tools to ensure that there’s enough search volume and low difficulty for the product you are promoting. This will help you make the best decision on what kinds of blog posts you should write and what kind of affiliate programs you should promote. An additional benefit you get from building a blog is the ability to sell your website when you are generating consistent revenues. This can result in a lump-sum payout that you can re-invest into other projects.
2. Guest blogging:
Guest blogging is another great strategy to help increase traffic to your website. With guest blogging, you can target sites in a specific niche and get more traffic to your affiliate offers. When you guest post on a site, you typically write content that’s valuable and specific to the audience. For example, if you’re writing on a SaaS blog, you can write about topics related to CRM tools, product marketing, etc. If the site allows you, you can also promote your affiliate products in the post.
Guest blogging also allows you to link back to your site. Backlinks act as a vote of confidence that your site is legitimate and this can help significantly with rankings and increasing the domain authority of your site. The higher your domain rating is, the more you will outrank other sites that write about the same topics as you. You can improve your domain rating by guest posting on sites that have a higher domain ranking than yours.
3. Share affiliate links on social media:
There are virtually endless ways to promote your affiliate links on social media. The best way to do this is to either organically build an audience or work with influencers who have existing brands. With sites like Facebook, Instagram, Twitter, TikTok, etc., it can be difficult to choose where to promote your affiliate links. The best way to do this is to find a niche audience in each platform and promote your affiliate links by providing value. For example, if you are promoting photography products, you’ll find much more success on Instagram and TikTok in comparison to other platforms. In addition to using these platforms, it’s key to cloak your affiliate links. Many people might think these links are sending them to harmful sites, so cleaning up your links with an affiliate link cloaker is a great idea to get more conversions.
Although there are instances of virality on social media, the majority of successful affiliate marketers on social media have spent significant time building trust with social media audiences. This makes it much easier and effective to promote products instead of spamming affiliate links to users. The more content you routinely publish on social media, the bigger your following will be. Once you have amassed a decent amount of followers, you can promote links in your content, bio and more places to make sales.
4. Review your affiliate products on YouTube:
YouTube is the second largest search engine in the world and billions of people use it to review products and get more information on certain topics. With YouTube, you can incorporate affiliate links into the description of your videos and in the content of your videos. It’s often much easier to start doing affiliate reviews on YouTube because people are searching for reviews instead of looking for personal brands. For example, if someone is looking for Peloton reviews, they don’t emphasize who’s reviewing it as long as they get a decent and honest review of the product. The low barrier to entry makes it easy for you to start getting traffic and clicks to your affiliate products.
You can start reviewing affiliate products on YouTube by gauging the interest by how many views other reviews have. If there’s significant demand for what you are promoting, it can be worthwhile to make a review on the product. You can also build topical authority by reviewing products in a certain niche (ex. tech products). Doing this over a period of time can make you a trusted source and help you increase your affiliate sales.
5. Leverage email marketing:
Email marketing can be the best way to promote affiliate products depending on the size of your email list. If you’ve spent time building your email list, you have direct access to people who trust you and have signed up to receive your emails. In addition to providing them value, you can promote affiliate products that can help solve some of their needs. Since you’re likely already aware of the needs of people on your email list, you can sign up for different affiliate programs that cater to them. The more personalized your email campaigns are, the higher the conversion rates you will have for your affiliate products.
For example, if your email list is primarily made of lawyers who want to improve their marketing, you can promote products and services related to that. This would include things like marketing agencies, analytical tools, SEO tools, paid ad tools and more. The more value you can bring to your email list, the more they will trust you and buy any of the affiliate products you promote.
These are just a few ways that affiliate marketers can improve their traffic. To learn more, check out our other blog on increasing revenue for affiliate marketers.
Writer Bio –
Ali Ali is a content marketer and blogger at alisquared.co.
When he’s not guest posting, you can find him link building and learning about technical aspects of SEO. He can be reached at [email protected].