As an affiliate, you have multiple options to choose from when looking at what kind of product you want to promote. Obviously, the first thing you want to do is pick the niche, you can find more information on doing that in the article about affiliate marketing basics. Once you have the general area you’re going to promote from, now you want to see what commision structure you want to choose from.
1. Low Ticket Offers
Low ticket offers are sometimes the best thing to start with because the barrier to entry isn’t as high. Now, don’t mistake what we’re saying here. There is nothing at all wrong with a lower ticket offer up front because many of them have multiple products and commission structures behind those offers as the visitor gets further into the funnel. Also, many times because the price is lower than what they may see elsewhere, it’s not as difficult to get a sale. Sometimes people may be a bit sceptical on the content, subject or software, but if it’s lower priced, they’re willing to take a chance.
Also, don’t rule out low ticket offers that teach something simple. For instance, a product that teaches how to fix a small problem in five minutes can sell for a small amount, yet the information is wanted. Therefore, many people are willing to pay for it. You can make a nice profit from low ticket offers if you sell a good amount of them and they have a good funnel behind them. They’re also a great way to get that “first” sale when someone is starting out and once you get the first one, many people naturally continue to work harder now that they’ve seen it’s possible.
2. Recurring Payment Offers
Recurring payment offers are products that bill multiple times over the course of days, weeks, months or years depending on how the product owner has set it up. Many times you will see offers like this attached to software or membership sites. The visitor will purchase once for entry and then they will be billed again at the set time period for the continued use or access to the software or information. These offers are great for long term income, especially if the vendor has a high stick rate (people don’t cancel quickly). These types of offers can compound quickly because as an affiliate, you only need to get them to purchase once, yet you continue to get commission every time they are charged again for the continuing access.
3. High Ticket Offers
High Ticket Offers are products that range anywhere from $500.00 and up. There’s no true definition of what is considered a “high ticket offer” and some would say $500.00 is too low, but there’s also some that would say $397.00 could be considered a high ticket offer. These can be great for getting a large commission payment. They can also be more difficult to sell depending on what kind of relationship you have with your audience. Now, this certainly doesn’t mean you shouldn’t try promoting high ticket offers! You just want to make sure you have strategically placed them in your overall plan for your promotions.
4. Physical Offers
Physical Offers are things like books, cds or anything you can physically touch. Physical products tend to have lower commissions due to the higher overhead that companies have. They have to stock or buy them, house them and then pay for the shipping. However, they can certainly be easier to sell due to the fact that people know exactly what it is they’re buying. You want to read a certain book? You’re going to buy that book. Certain types of pot or pan? You already know exactly what it is when you buy it. It takes all of the guesswork out of the equation when the buyer knows exactly what it is and what it does.
No matter which option you choose, and you can choose all of them (and you should at some point), the main thing is to stay consistent!