Most marketers use their websites to attract their target market to their products and services, but that is only a small part of what your site can be used for. It should also provide exceptional value to those who aren’t necessarily in a mindset to spend any money right now by providing information on your niche. Not only will you have a much higher rate of return visitors, but it will create a more visually pleasing website that may even rank higher in the search engines. Here are some ideas to help make your website or blog bring value to your visitors’ lives:
Spend Time On Your About Me Page – Your ‘about me’ page is an excellent resource for providing value and making an impact. With this in mind, be sure to put in the effort to make this page as complete and engaging as you can. Some things you may want to include are your reason for business or website, testimonials about your products and services, and highlights of your achievements and awards.
Offer An Exclusive – Your website is a great place to offer an exclusive gift to your visitors in exchange for their contact information. Make it something special that is not available anywhere else. Don’t offer just any old ebook, but leave your visitors thinking to themselves, “Wow! If this person gives this much value away for free, the stuff they’re selling must be amazing!”
Update Regularly With New Content – People and search engines both love websites that are updated regularly. The more informative, relevant, and interesting blog posts you have, the better. You can read more about the importance of having regularly updated content on your site in this blog post.
Don’t Over-Advertise – Some websites are so filled with advertisements and pop-ups that a visitor will leave before the site ever gets to load. Don’t go overboard with filling your site with banner ads and other graphics that will decrease its load time and lead to an above-average bounce rate.
Give Clear Directions – Make it easy or your website visitors to move from one location to another on your site by using tags, categories, menus, and the ability to perform a search for a specific topic.
Offer Other Options – If you are on social media, have a fan page, or utilize other sites such as Instagram or YouTube for your business, make sure you provide your visitors with those links as well. That way, they have the ability to see all of your content, not just what you put on your website. It also helps establish your credibility as a leader in your niche.
Be Interactive – When someone leaves a comment on your posts, always be sure to reply to them in a timely manner. Thank them for their feedback and answer any questions they might have.
As you can see, there are many ways you can improve the experience for someone who is visiting your website. Review your site today and see where you can make any adjustments that will increase the value you give to your readers.
