Over the last several years, the major search engines have changed their algorithms in order to produce better search engine results. What this means for you is that in order to keep up with your competition and remain one of the top results is to have unique, original, high-quality content on your website or blog. This is going to target your website, gives you the chance to include keywords pertaining to your niche, and allows you to get in those results, preferably on the first page.
Unfortunately, if you don’t believe you have the skills for producing great content, this task can become very frustrating. But, there is still hope for you! Here are a few tips and tricks to help you produce excellent content.
Simplify Your Research Process
To start with, stop letting the fact that you need high-quality content persuade you from getting it done. It can be a little intimidating when you see this elaborate research and extremely in-depth articles that you need to have. It doesn’t have to be that complicated. Start small by first coming up with a blog post topic, then giving it a title. Just a title, that’s all you need to do. Once you do that, list a few key words or phrases you think should be included. To start your research, look up those phrases and the title of your blog post, and you will be able to start the research process.
A few things to remember when researching a blog post include:
- Use multiple resources to draft your content. Try to aim for at least 3-5 different resources and take some information from each resource. This helps your content to remain unique.
- Keep taking down notes as you go along, whether you have a document where you type notes, you write on a notepad, or you copy/paste information onto a research document.
Write Subheadings While Doing Your Research
Another way to speed up the writing process is to actually have your subheadings created before you start doing research for the post. This helps you format your article, but also allows you to better organize the research. If you are writing a blog post about building an email list, you probably have a general idea of some sections to include. Split up your blog post into 3-4 sections with subheadings, and you already have a great start to the post.
Write in a Conversational Tone
If you are still getting stuck with the writing aspect of your content, try to keep a conversational tone. Some people find it easier to actually talk about the topic into a recorder first, then transcribe that. Others simply write as if they are having a conversation with a friend about a certain topic. Keep in mind this isn’t an essay or a college admission letter you are trying to write. Your content just needs to be easy to read and follow, well-formatted, and include valuable information for your readers. Once you get started, you will realize it isn’t as complicates as you originally thought.
Don’t Obsess Over Word Choice
A common mistake people make when they first start producing their own content is thinking it needs to read like a best-selling novel. Don’t worry about your word choice when you write the first draft. You are going to re-read it once you’re finished writing it, which is when you will catch errors and decide to switch up some of the words you used. For now, just get the content written instead of trying to perfect it.
Write Any Section First
Finally, don’t worry about having to write the content in order. This is a common mistake that gets people stuck and makes it a lot harder to complete the content. Writing an introduction is often the most difficult, so don’t worry about it. Skip that and write the easiest sections first, then go back and finish what hasn’t been written yet. Knowing what content is in your article actually makes it easier to draft the intro.
Many people enjoy reading information in a conversational tone as opposed to reading from a text-book. Give yourself a break when it comes to writing ‘rules’ and simply converse with your readers, giving them the information that they are searching for in a way that they can understand. As you continue to create content, you will find that it becomes easier and your writing skills will improve.