Email marketing is the backbone of every affiliate marketer’s career and people go to great lengths to build a large list of people to write to. While concentrating on building a list, though, many marketers forget to learn what to do once they have people subscribed to their newsletters. Knowing how to speak to your subscribers is just as, if not more, important as getting them there in the first place. Here are some tips on how to write emails that people can’t wait to read.
Target The Right People From The Very Beginning – One mistake many new list builders make is getting everyone they possibly can to subscribe to their list, regardless of their prospects’ interests. However, if you are in a specific niche, having people who could care less about it receiving your emails is not going to get you anywhere but the trash folder. You should be narrowing down your list building strategies to target those who are interested in what you have to say from the get-go. Sending emails to a bunch of dog-haters when you are selling courses on puppy training will not get you the results you need.
In order to do this, you will need to spend some time determining the demographics of your ideal customer. Depending on what your niche is, your market may be very narrow or very broad. Think about who your product or service will help the most and create a profile of who would most likely purchase what you have to offer. Be as specific as possible using age, education, interests, and even geographic location. Then, build your list full of as many of those people as you can find. They will be much more responsive and interested in the emails you send them.
Be Yourself – Have you ever found yourself on a few lists that send you the exact same emails, word for word, right down to the subject line? Irritating isn’t it? I bet you deleted those right away because you just knew that they were sales pitches. You probably unsubscribed from all of them, too, right? Well, that is exactly how your subscribers feel.
Yours is almost certainly not the only list that your audience is subscribed to, so you’ve got to stand out. The best and easiest way to do this is to just be yourself! Allow your personality to shine through. Sure, maybe you won’t connect with some people. Maybe they won’t get your sense of humor or even disagree with your opinions. That’s OK! By being yourself, you are showing them you’re a real person and sharing your own stories with them. They can tell that you took the time to write to them the way you would a friend and that builds trust. When your list trusts you, they will buy from you. Simple as that.
Master the Art of Storytelling – Research has proven that stories sell. People react to stories in such a way that leads them to imagine themselves as the person they are reading about. Told correctly, stories can invoke feelings within the reader as they relate to the experiences being relayed by the writer. You can tell your own story, a story you ‘heard’ from someone else, or even an imaginary story about overcoming a struggle that is common to your target audience. Give your readers a glimpse of what could possibly happen to them if they were to use X product to solve their own problem.
Never Forget To Spell-Check – If you want to be seen as a professional, you cannot send emails full of typos and chat-speak. While people love a casual, conversational tone they are sure to be turned off by an email that looks as if it were written by a 1st grader. Yes, mistakes happen and so do typos, but you should do your absolute best to provide your audience with easily read emails that aren’t full of spelling, grammatical, and punctuation errors.
These four tricks to successful email marketing can help you increase your open rate substantially by building a relationship with your subscribers that makes them happily anticipate seeing your next email hit their inbox. Start using them today!