When you run an online business, there are certain times of the year when it becomes more difficult.
During the summer months, you might deal with a major decline in sales, which is very common among many online businesses. People are out spending more time with their family and spend less time purchasing products.
This is a good time for tourism, but not so great for affiliate marketers and online businesses.
Another time of year when you might face some challenges is during the holiday season between Thanksgiving and New Years. This is not only a busy time for you with all your family responsibilities, but it also means some differences in how you market products.
Here are some ways to keep your business running smoothly during this time of year.
Take of Advantage of the Holidays
First of all, take full advantage of the holiday season! This is a great way to increase your profits and improve how you promote products, instead of having to worry about losing sales.
If you can market for the holiday season, regardless of what niche you are in, then on the days you take off, that passive income should still be coming in. There are many niches that are easy to incorporate into the holidays, from relationships to health and wellness.
Create a New Schedule
Since you are going to be busy during the holidays, you might need to adjust your schedule a bit. Don’t be afraid to make the necessary changes so that you can still work on your business as much as needed, but that you are also able to spend time with family.
You don’t want to be sitting at home working while your family is enjoying a Thanksgiving feast, picking out pumpkins for Halloween, or going holiday shopping together. It is possible to do both with the right planning.
Work Longer Days to Take Time Off
Depending on how much work you do in a typical week, you might need to work some long days in order to take other days off. This isn’t the ideal situation, but when you work for yourself and don’t get paid time off, this becomes necessary.
For example, if you know you want to take 3 days off for a long holiday weekend when your family visits, then you know those other 4 days are going to require longer hours and a lot more work to be done. When you are tired and up late, remember that this is going to pay off when you get your much needed holiday break.
Schedule Work to Update Automatically
Working online gives you the advantage to prepare some work now that will be posted later.
For example, with your social media updates, you can add them all to a schedule and select the dates and times when you want those updates to be live. That way, you don’t have to be there to update social media sites manually.
Another way to do this is by writing and scheduling your emails for the next week or so, then have that extra time for yourself or to spend with your family.
This makes it really easy to properly plan for the holidays, continue working on your online, business, and also to have time for holiday festivities. Your children, friends, and family members will thank you for thinking ahead and making sure you have enough time in your schedule for them.