There are many great reasons to follow a content schedule. But, because no two situations are alike, it’s up to you to decide whether or not you want to start doing the same. Here are a few things to consider.
Makes it Easy to Plan Ahead
When you follow a content schedule, it’s easy to cover things like holidays and seasonal events. In order to get traffic to your blog, it’s important to post seasonal topics at least a couple of months in advance. This gives the search engines adequate time to rank your content.
Keeps Content Fresh and Relevant
You can have the best intentions in the world, but if you don’t post fresh and relevant content on frequent basis, you’re going to lose visitors. Following a schedule means you won’t run out of interesting topics to share with your readers.
Helps You Diversify Your Posts
To keep things fun, it’s always best to write different types of posts. No one wants to read review after review or a bunch of lists. A content calendar assists you in mixing things up a bit. Your readers will appreciate it and chances are, you’ll find the writing a more enjoyable task.
Saves Tons of Time in the Long Run
Yes, it takes some time to plan out your schedule. However, once it’s done, you’ll actually save tons of time. Use the extra time to work on something else business-related or take some time off to relax and have fun.
Obviously, you’re the only person who can decide if you should be following a content schedule. If you’re still on the fence about it, start small. Plan out a week or two of content and go from there. Once you try scheduling this way, chances are you’ll wonder how you ever got along without it.