Niche sites provide an easy way for you to sell different types of products within a single niche. These sites are relatively easy and inexpensive to put up, and as long as you do the research and put in the work, they can become very profitable for you. Keep reading to find out how to make your niche site profitable.
Do the Research First
You should never jump into a niche site without doing the proper research first. Even if you think you have a great idea that hasn’t been done by very many other people and you believe is a trending topic, doesn’t mean it is going to work out well. You want the niche site to be worth the time and the money you spend on it. Do a little research on the niche first, figuring out your target market, what products you can promote, and whether or not it is a short trend or will last a while. Come up with a list of keywords and research them to find out if you have any competition. This will let you know if you have chosen a good niche.
Update Your Blog Often
Most niche sites have a blog attached to them, which is extremely important with this type of site. You are using the blog to provide informative content that targets your site, while also giving people a reason to follow you. When you have readers that keep returning to read your new blog posts, you then have an audience to promote products to. In the beginning your blogs should primarily be information and not affiliate links, but once you have a following, you will gradually add links to promote products. Keeping the blog updated is necessary to keep people interested and make sure your site stays ranked.
Choose a User-Friendly Layout
The layout of your niche website can make or break the success of your site. It should be aesthetically pleasing, but the overall look is not the most important part. It also needs to be easy to read and easy to navigate. Users that get stuck on your site, not sure how to find certain categories, unable to find the blog posts, or have to put up with a site that keeps freezing are not going to return. Continue testing to make sure all the elements work properly, that you can use it on different devices, and that the layout is easy to navigate.
Have an Opt-In That is Easy to Find
You want to have an opt-in that allows you to have people signing up for your newsletter. This is another big way you are going to promote your products, which further allows your niche site to be profitable. Make sure that your opt-in is easy for people to find. If they have to go searching, you won’t have as many people signing up. If it is on the sidebar, have it near the top where it is easily found. Even if you have a pop-up, make sure to also have one on the site itself, as some people close pop-ups immediately without even looking at it.
Promote Digital and Tangible Products
It is a good idea to try to promote both digital and tangible products, if your niche allows it. For example, if you had a juicing niche site, you might promote digital eBooks with juicing recipes, while tangible items would be the juicers, blenders, and other items needed for juicing. When researching your niche, find out if there are enough products to promote.
Connect the Site With Social Media
Using social media to promote your niche site allows you to spread the word and get the attention of millions of people. Make it easy to share your content on sites like Twitter, Facebook, and Pinterest, as these will really help your niche site become more profitable.
By following these six fundamental steps, you will be well on your way to having a successful and profitable website in your chosen niche.