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Social media is here to stay. If you’re currently not using it to its fullest potential, you’re doing yourself a disservice. Keep reading, to learn more about a few social media marketing facts you might not already know.

Worldwide Internet Users

One of the coolest things about social media marketing is the fact that you’re no longer prohibited from offering your goods and services to certain parts of the world. You can sell to people around the globe.

As of January 2017, the country with the most Internet users was East Asia. 932 million people there surf the net. In comparison, there are 637 million European users and 320 million users in North America that pay attention to social media. With smaller countries factor in, you’re now working with a humongous potential customer base.

Active Social Media Users

Add up all social media accounts, across the most popular platforms, and you come up with a number equal to just over 5.5 million. This number represents 176 million more accounts than the previous year. As far as mobile users are concerned, 12 new accounts are opened every second.

Retail Brand Success

Statistics indicate that as many as 91 percent of all retail brands use two or more social media platforms. The apparel industry is seemingly the most active, followed by brands specializing in home goods. These brands use social media for everything from customer service issues to announcing upcoming sales.

Consumers between the ages of 55 and 64 are much more likely to communicate with brands (via social media) than people 28 and younger.

Armed with these facts, it should be easier to decide whether or not you want to start a social media marketing campaign. It’s typically affordable to get started. Many people begin with no investment whatsoever. So, what’s stopping you? Millions of potential customers are waiting!

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