Father’s day is right around the corner and many marketers are busy brainstorming summer marketing ideas. In fact, according to the National Retail Federation, Father’s Day spending in 2018 is estimated to reach $15.3 billion with 33.8% of those celebrating it planning to shop online. It’s possible you have already planned out your Father’s Day marketing strategy. But, the entire Summer season is still ahead and there are plenty of other opportunities to capitalize on.
Each season comes with its own set of obstacles to overcome. But, they also come with many opportunities for your business to flourish. For instance, during the Summer, children are out of school and families are taking vacations. People will be spending less time in front of the computer than they do during the colder months. This means that internet marketers are all going to have to put in more work to get their attention.
What should you consider when putting together your Summer marketing ideas?
The summer months are not as heavily laden with holidays compared to other months. But, there are still many ways to utilize your customers’ thoughts and behaviors towards the season. You can use these factors to come up with summer marketing ideas that fit your business
Summer Holidays & Occasions – Fourth of July, Labor Day, Back To School
These are the most popular holidays and occasions – ones that most marketers will be taking advantage of. However, you can also utilize some of the more unique, yet lesser known holidays to stand out from the crowd. In fact, if you do your business online, you don’t even have to stick to USA-only holidays. Take a peek at Holiday Insights for more inspiration.
Some other ways you can use holidays for summer marketing ideas are:
- Plan discounts, sales, and emails for times you know most people will have the day off, like July 4th and Labor Day.
- Used holiday-themed graphics and email templates in your online marketing activities.
- If you have affiliates and are planning a product launch, use a holiday theme for your JV Page layout and prizes.
Warm Weather & Being Outside
You don’t have to stick to holiday marketing. Summer is full of other things that people wait all year for! Warm weather, beach days, cruises, outdoor events… the list goes on and on. With a little bit of imagination, you can turn any of those to your advantage. Think about what your customers and clients will be thinking about during the long, hot days of summer. Then, incorporate that into your marketing material.
Be Mobile Friendly
Since most people will be stepping away from their computer to enjoy the outdoors, go on family vacations, and barbecue in the backyard, you will want to be ready. They might not be carting their laptops around, but you can be sure they will be carrying their phones! If you haven’t already, make sure that your websites, sales pages, opt-in pages, and other digital materials are mobile-friendly. Forrester, an American market research company, anticipates online mobile transactions will reach $93.5 billion in 2018. That’s a huge market to miss out on if you aren’t prepared for them.
Summer Marketing Ideas And Beyond
Before you know it, summer will be over. The seasons of fall and winter will force people indoors and back to their laptops. A whole new set of marketing ideas will be needed. Thanksgiving, Halloween, Christmas and the New Year are right around the corner. Think about it – we are halfway through the year already!
Once you have put your summer marketing ideas into action, it will be time to think ahead. Begin your Fall and Winter marketing preparations well in advance. That way you won’t be scrambling for ideas once the time comes. There is always the option to tweak and adjust your content as needed later on. Take the suggestions above and modify them to meet your needs in preparation for each season. As Benjamin Franklin is often quoted, “By failing to prepare, you are preparing to fail.”.