Mobile devices seem to have become a staple product in every household in America. In fact, 95% of the adults living in the United States in Nov. of 2016 had a cell phone with 77% of them being Smartphones according to this PEW research survey. It’s more than likely that the number has risen substantially since then. It’s also safe to assume that many more people are accessing the internet from a mobile device now than they are from a computer, which only serves to prove that if you own a website it should be mobile friendly.
With people being busier than ever, they are much more likely to whip out their cellular device when searching for information or even out of boredom while waiting in line, at the doctor’s office, or during breaks in their hectic schedule. Whether they are looking for a gas station nearby, a new restaurant to try, or even someone to come fix their bathroom sink, it’s much more likely that they will search using their cell phone than while sitting down at their computer desk. Ensuring that your website is mobile-friendly and SEO optimized will ensure that they find you first.
Having a mobile friendly site is also very important when it comes to ranking on Google. The chief aim of Google is to rank websites in a way that gives its users the very best experience and one of the ways it does this is by judging sites on how user-friendly they are. This means that your website’s responsiveness to mobile users is now a key factor in its search engine rankings. When your website visitors need to zoom in to see your text or if they are forced to scroll left and right because your website isn’t optimized for mobile users, their experience is not a good one. Google will take that into consideration when ranking your website.
If your website is not mobile-friendly, you may also end up seeing a higher bounce rate, if you haven’t already. This happens when visitors leave your site quickly without clicking through to other pages within your site. Why would they do this? Because other sites have made it easier for them to access the information they are searching for by making sure their readers have a pleasant mobile-responsive website to visit while on the go. If you haven’t, you are facing lost sales and a decrease in lead generation.
More and more purchases are being made from mobile devices and you don’t want to miss out on that huge market. It doesn’t matter what your niche, product, or service is if your website is not mobile-friendly you should begin working on making it so as soon as possible. If you aren’t sure whether or not you need to start making improvements, you can always check this tool provided by Google to check the mobile-friendliness of your site.