For years people have said it’s getting harder and harder to get affiliates to promote product launches. But as we explored in the last issue of the DailyZoo, affiliate marketing is very much alive and growing… So what gives?
In the JVZoo space the unofficial code has always been “I’ll promote yours, if you promote mine.” But this approach might not be the best long-term strategy.
Jeffrey Gitomer once said: “people buy from people they know, like and trust.”
As a product creator, you should be focusing on products that genuinely help people. Not only will the cream always rise to the top (sellers list), delivering what you promise and then some should ensure you build a loyal following of lifelong customers.
But what happens when you turn around and send them an email about an inferior product… just because you owed that vendor a promotion?
That’s where you have to be careful. You don’t want to “burn” your audience because you felt obligated to return a favor. It’s a sureway way to damage the trust you’ve built with your list.
If your goal is to build a real relationship with your audience, one that’s not just based on filling your pockets… then you shouldn’t promote offers you’re not ready to stand behind.
Remember, it’s easy to lose the trust of your audience, but much more difficult to rebuild it. Plus, there’s another benefit to focusing on promoting the best products…
By ditching the “round robin” game, you force other vendors to create better products that you WILL be happy to promote. That’s a win-win-win for you, your audience and our industry.
And I think you’d hear less people complaining about affiliates not promoting products. There’s always demand to promote valuable products that genuinely solve a problem.
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