The sales page is one of the most important pieces of content you can create, but you need to do it correctly. For a sales page to be successful, you need it to have a high conversion rate, which means that a lot of the people sent to the sales page will ultimately end up buying the product you are promoting. When you have a high conversion rate, you know the sales page itself is successful, but also that you are targeting it to the right people. Here are some things to include on a sales page in order to get it convert well.
An Attention-Grabbing Headline
The headline on your sales page should be one of the things you spend the most time on. This may seem like a very small part of a sales page with how much other information you need to include, but it can make or break your conversion rate. If you don’t have a mind-blowing, killer headline, people will take a look at it, and leave just as quickly without even scrolling down to see what you have to offer. This is where a lot of sales pages fall short and end up with a conversion rate of less than 10%.
The headline is a type of pitch, not just a description of what the offer is. It should tell the visitor exactly what this product is going to do for them, making a promise about the main benefit of that product, and actually give an example or picture of what the benefit is.
Proper Font and Image Choices
Nobody is going to pay much attention to a sales page that is bland and boring, such as one that’s only in black and white text from the beginning to the end. A sales page is meant to draw people in and give them a lot of information in a short period of time; it is not an extra-long blog post or article, so don’t treat it like one. You need to break up the content throughout the page by switching up the font styles and colors, and adding images. The types of images depend on the type of product you are promoting. Some sales pages use images of people using that type of product, while others have infographics showing the many benefits. Include pictures, video, and other media sporadically throughout the sales page in between the text.
A Specific Call-to-Action
Naturally, your sales page needs to have a clear and concise call-to-action (CTA). This takes out all the guess work for the reader and tells them exactly what needs to happen next. However, some sales pages are much too general, and while they do tell the person to sign up or click the buy button, the rest is still not entirely clear. Instead, try to be as specific as possible with your CTA, telling that reader what is going to happen next. This might be that they will be directed to a download page, will be signing up for a newsletter for a free report, or will be getting a product delivered to their email address immediately. Whatever it is, make sure you are very clear about for a high conversion rate.
Multiple Buy Buttons Throughout the Page
Not everyone will click a buy button in the middle of a page or wait until the very end before closing the page. Have multiple CTAs and buy buttons throughout your sales page for the best results. You can test a few different pages to see what quantity and placement works best, and test out a few different buttons to see which one is going to be most effective.