When you first get started in internet marketing, you learn that becoming an authority in your niche is essential. This allows others to trust you and gives them a reason to keep reading your blog posts, emails, and articles over and over again. The problem is knowing exactly how to become an authority, especially in the beginning. The following tips can help you get there.
- Have Unique Content
For starters, you need to always make sure the content you post is unique, whether it is going on a blog or included in an email. You should never be providing recycled content with entire sections that are exactly the same as another blog. What happens is that someone searches the same topic, finds 2 or 3 other blogs with almost an identical post, then assumes you copied from someone else. It is very damaging to your credibility.
- Strive to Provide Value
If all you do is promote products and never offer valuable information for your readers, then you are doing it wrong. While your main objective might be to promote products or get more traffic to your website, too many links and self-promotion can also be damaging. If you are truly an expert in your field, then you have a lot of valuable information that you are more than happy to share. This is what your readers and email subscribers need to see.
- Always Be Confident
You can also become an authority in your niche by being confident in all communications, branding, social media posting, and especially your blog post content. When you add new content to your site, you shouldn’t appear as if you’re pretty sure that is how it is, but that they should verify. When you are an authority, you already know the answer and your readers aren’t Googling just to verify what you have told them. Be confident by doing plenty of research before you post any type of content.
- Be Consistent
Readers and followers want to know what to expect from you, so make sure whatever you promise in the beginning is what you continue offering. If you told them they will get a daily email, then you should try to send out a daily email as much as possible. If you don’t think you have time for 5 blog posts a week, then consistently upload 2-3 blog posts a week around the same time each week, and your readers will know when to look out for them.
- Keep Branding Yourself
You won’t be able to become an instant authority in your niche, so you really need to get the word out there. Set up social media accounts and begin branding yourself, always being consistent with your voice and tone. You should be sharing valuable resources in addition to your own content and products in order to show that you really know your stuff. If you do it right, people start to recognize you as someone with insider information into whatever niche you have, and will actually seek you out when they are looking for information.
- Answer Questions With Authority
This is actually a big one, and where a lot of people go wrong. When you start sharing information to show that you know something about your niche, you need to be ready for questions and comments. You do want to be honest if you are not sure about the right answer, but when you have confidence, your authority represents itself and it really helps others to look at you as someone that is an expert in your field.