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Now that we have gone over the components of a video sales letter, you may be wondering what tools you will need in order to create one of your own. And what do you do with the video once it has been made? In this post, we’ll discuss some free and paid options to have your video sales letter up and generating sales in no time!

Once you’ve done your research and written your script including these 5 Must-Have Elements of a Video Sales Letter, you’ll be ready to get down to business. The good news is that you create your slides with software you already have on your computer. If you’re using a Mac, you can use Keynote. For Windows users, PowerPoint is an excellent choice.

Now, it is time to record! You have several options here. If you want to continue to use free resources, you could opt for a great free software such as Screencast-O-Matic. This software allows you to create screen and webcam recordings up to 15 minutes long and upload them directly to YouTube at no cost. You also have the option of saving your video to upload to your own website or 3rd party video host.

Screencast-O-Matic does have a paid option as well which gives you the ability to record longer videos with no watermark and several other Pro features. At only $18 per year, though, that should fit into anyone’s budget. Another free option for Windows users is CamStudio.

If you would like some extra effects, such as animated backgrounds and intros, Camtasia has a 30-day free trial and a 30-day satisfaction guarantee. It is a $199 investment, but you get a lot more bells and whistles. If that’s not in your budget, you can also find some excellent video creation products in our JVZoo Product Library.

Now, let’s talk about audio. If you are on a budget, you can always use your computer’s built-in microphone. While it won’t produce the best quality of sound, if that’s all you’ve got, don’t let it stop you! Take action and create your video anyway! When you are able, you can always upgrade to a higher quality microphone, such as a Blue Yeti or Snowball.

Once your video has been created, it is time to decide where you will host it. YouTube is a great, free option, but it does have some drawbacks. While Youtube IS the biggest and most popular video hosting platform, it is also one of the most common sites for viewers to get lost. Since it is the second largest search engine, only outranked by Google, it is wonderful for SEO purposes, but it also imparts a lot of its own branding and advertising onto your videos. You’ve got to decide for yourself if the balance between pros and cons is right for you and your business.

There are some alternatives to Youtube that you might want to consider. Vimeo is one of those options and offers four membership levels, from free to $50 per month. Vimeo is the second largest video hosting platform and does not contain 3rd party ads.

Wistia is another option. This video hosting platform caters to businesses and those who want to convert viewers into buyers. There are three levels of membership and all of them include lead generation tools and advanced video analytics.

As you already know, there’s no better time than the present to get started with using video to boost your business.  Cost should not be a deterrent from deciding to create a video sales letter. There are many free and inexpensive ways to get your video created, published, and out there working to generate leads and sales.

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