It happens to everybody, eventually. You’ve got an unhappy customer. And they’ve reached out to you via your support desk. And your email. And your social media accounts - all of

CAN a one time offer suck? Actually, yes. And we’ve been seeing it more and more over the years. One Time Offers, or OTO’s, can bring in a substantial amount

#FrontEndProductsMatter Traditionally, front-end products were used to gain new customers. They weren't necessarily expected to result in a ton of profits, but more likely determined successful if the Seller broke even.